Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | Local Breaking News Today | Zululand Observer | Search engines recommend title length of around 50-60 characters. The length of this title is 45. |
Meta description | Bi-weekly newspaper catering exclusively for Zululanders. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 57 characters. |
Load time | 1.3416 seconds on average | Website load speed is pretty fast. |
Alexa global | 277 374, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Quantcast global | 321 212 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
Total links on homepage | We found 455 links | Honestly, this is a strange amount of links for a homepage. |
Number of backlinks | Around 245 | Such a decent amount of backlinks certainly ads to the ranking. |
Page HTML size | 285.3KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
Website server | Server appears to be online. The IP address for the server is 104.28.25.185 (CloudFlare). | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
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Relevant categories | Regional Africa South Africa News and Media |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | highwaymail.co.za lowvelder.co.za ecr.co.za northcoastcourier.co.za heraldlive.co.za |
These are the websites that fall into the same category as zululandobserver.co.za, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 2:43 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 131 220 895 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Server: nginx/1.4.6 (Ubuntu) Date: Wed, 24 May 2017 01:02:45 GMT Content-Type: text/html; charset=UTF-8 X-Powered-By: PHP/5.5.9-1ubuntu4.21 Link: <http://zululandobserver.co.za/wp-json/>; rel="https://api.w.org/" X-Varnish: 362414095 353164286 Age: 2150 Via: 1.1 varnish-v4 X-Cache: HIT Vary: User-Agent Transfer-Encoding: chunked Connection: keep-alive Accept-Ranges: bytes |
WHOIS information |
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Domain Name: zululandobserver.co.za Domain ID: dom_1UC05--1 WHOIS Server: coza-whois12.dns.net.za Updated Date: 2016-08-13T22:01:36Z Creation Date: 1999-08-20T22:00:00Z Registry Expiry Date: 2017-08-20T22:00:00Z Sponsoring Registrar: Zulucom Domain Status: ok https://icann.org/epp#ok Registrant ID: C1113874 Registrant Name: Zulucom Registrant Organization: Registrant Street: P.O Box 427, Empangeni, 3880 Registrant City: - Registrant State/Province: Registrant Postal Code: Registrant Country: Registrant Phone: +27.357921422 Registrant Phone Ext: Registrant Fax: +27.357926743 Registrant Fax Ext: Registrant Email: Admin ID: C1113874 Admin Name: Zulucom Admin Organization: Admin Street: P.O Box 427, Empangeni, 3880 Admin City: - Admin State/Province: Admin Postal Code: Admin Country: -- Admin Phone: +27.357921422 Admin Phone Ext: Admin Fax: +27.357926743 Admin Fax Ext: Admin Email: Billing ID: C1113874 Billing Name: Zulucom Billing Organization: Billing Street: P.O Box 427, Empangeni, 3880 Billing City: - Billing State/Province: Billing Postal Code: Billing Country: -- Billing Phone: +27.357921422 Billing Phone Ext: Billing Fax: +27.357926743 Billing Fax Ext: Billing Email: Tech ID: C1113874 Tech Name: Zulucom Tech Organization: Tech Street: P.O Box 427, Empangeni, 3880 Tech City: - Tech State/Province: Tech Postal Code: Tech Country: -- Tech Phone: +27.357921422 Tech Phone Ext: Tech Fax: +27.357926743 Tech Fax Ext: Tech Email: Name Server: ns1.dns-h.com Name Server: ns2.host-h.net Name Server: ns1.host-h.net DNSSEC: unsigned >>> Last update of WHOIS database: 2017-07-04T02:46:14Z <<< |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1866 mistypes, associated with zululandobserver.co.za:
If you are curious about what TLD extensions could also match the domain name of zululandobserver.co.za well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: