Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | 中关村在线 - 大中华区专业IT网站 - The valuable and professional IT business website in Greater China | Search engines recommend title length of around 50-60 characters. The length of this title is 87. |
Meta description | 中关村在线是大中华区最具商业价值的IT专业网站,始终致力于销售促进型IT专业媒体的建设。ZOL成立于1999年3月,其客户群主要来自中小企业用户、个人购买者和大量IT行业及相关行业的厂商、经销商。 | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 98 characters. |
Keywords | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. | |
Load time | 5.8108 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 449, as last updated | According to Alexa, the website is frequently visited and is very popular. |
Quantcast global | 389 730 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
Total links on homepage | We found 1 613 links | Honestly, this is a strange amount of links for a homepage. |
Number of backlinks | Around 276 | Such a decent amount of backlinks certainly ads to the ranking. |
Page HTML size | 270KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 123.103.57.2. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
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Relevant categories | World Chinese Simplified CN 计算机 新闻与媒体 World Chinese Simplified CN 地区 亚洲 中国 商业与经济 计算机与互联网 |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | pconline.com.cn pc6.com mydrivers.com smzdm.com 360doc.com |
These are the websites that fall into the same category as zol.com.cn, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 3:06 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 288 197 771 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 301 Moved Permanently Server: ngx_openresty/1.2.8.6 Date: Tue, 09 Feb 2016 14:54:03 GMT Content-Type: text/html; charset=iso-8859-1 Content-Length: 248 Connection: keep-alive Location: http://www.zol.com.cn/index_baidu05.html Cache-Control: max-age=120 Expires: Tue, 09 Feb 2016 14:54:54 GMT Vary: Accept-Encoding Age: 69 Via: http/1.1 zats-101518467 (zcache-101518467 [cRs f ]) HTTP/1.1 200 OK Server: ngx_openresty/1.2.8.6 Date: Tue, 09 Feb 2016 14:54:04 GMT Content-Type: text/html; charset=gbk Content-Length: 372753 Connection: keep-alive Accept-Ranges: bytes Cache-Control: max-age=120 Expires: Tue, 09 Feb 2016 14:55:55 GMT Vary: Accept-Encoding Age: 9 Via: http/1.1 zats-101518467 (zcache-101518467 [cHs f ]) |
WHOIS information |
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Domain Name: zol.com.cn ROID: 20021209s10011s00001025-cn Domain Status: serverDeleteProhibited Domain Status: serverUpdateProhibited Domain Status: serverTransferProhibited Registrant ID: hc-688927526-cn Registrant: 北京知行锐景科技有限公司 Registrant Contact Email: [email protected] Sponsoring Registrar: 阿里云计算有限公司(万网) Name Server: ns.zol.com Name Server: ns1.zol.com Registration Time: 1999-03-01 00:00:00 Expiration Time: 2020-03-01 00:00:00 DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 616 mistypes, associated with zol.com.cn:
If you are curious about what TLD extensions could also match the domain name of zol.com.cn well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: