Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Home | Yorkshire Wildlife Trust | Search engines recommend title length of around 50-60 characters. The length of this title is 31. |
| Meta description | Conserving and promoting the diversity of Yorkshire wildlife and habitats for the benefit and well-being of both wildlife and people. A registered Charity. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 155 characters. |
| Keywords | YWT, Yorkshire, help, aid, wildlife, conservation, work, sustainable, volunteering, volunteer, Potteric Carr, Spurn, Flamborough, protection, nature, projects, trust, charity, work, future, flora, fauna, animals, plants, fish, petition, species, heathlands, meadows, ancient woodlands, beaches, fens, moorland, moors, limestone pavement, bog, peat, peatland, wetland, marine, north sea, living landscape, living seas, wildlife watch, natural, nature triangle, spurn point, spurn head, spurn, spurn national nature reserve, flamborough, wildflowers, community, people, events, support, members, fundraising, tourism, places to visit in Yorkshire, nature reserves | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 0.5943 seconds on average | Website load speed is pretty fast. |
| Alexa global | 970 967, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 79 links | This is a normal amount of links. |
| Number of backlinks | Around 284 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 29.2KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 104.130.88.135. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Europe United Kingdom Science and Environment Wildlife The Wildlife Trusts Regional Europe United Kingdom England Regions Yorkshire and the Humber Science and Environment |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | spurnbirdobservatory.co.uk warwickshirewildlifetrust.org.uk cheshirewildlifetrust.org.uk worcswildlifetrust.co.uk cumbriawildlifetrust.org.uk |
These are the websites that fall into the same category as ywt.org.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 2:17 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Cache-Control: public, max-age=900 Content-Type: text/html; charset=utf-8 Date: Sat, 20 May 2017 09:23:51 GMT Etag: W/"1495272228" Expires: Sun, 11 Mar 1984 12:00:00 GMT Last-Modified: Sat, 20 May 2017 09:23:48 +0000 Server: nginx Surrogate-Key: kfqZfQG6uUowzz4BGpCb vkStq4TFInxaginG8M7z Surrogate-Key-Raw: X-Pantheon-Environment: live X-Pantheon-Phpreq: yes X-Pantheon-Site: e5eea02e-3b26-4b8b-abea-36fa516c5f9e X-Pantheon-Styx-Hostname: styx112b8753 X-Styx-Req-Id: styx-09ec7e56e9acb974fb8842ffc3ad880b xkey: kfqZfQG6uUowzz4BGpCb vkStq4TFInxaginG8M7z X-Varnish: 842305030 837720351 Age: 601 Via: 1.1 varnish-v4 Vary: Accept-Encoding, Cookie, Cookie Accept-Ranges: bytes Content-Length: 29858 Connection: keep-alive |
| WHOIS information |
|---|
Domain name: ywt.org.uk Registrant: Yorkshire Wildlife Trust Registrant type: UK Registered Charity, (Charity number: 210807) Registrant's address: 1 St George's Place York YO24 1GN United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 12-Nov-2015 Registrar: 123-Reg Limited t/a 123-reg [Tag = 123-REG] URL: http://www.123-reg.co.uk Relevant dates: Registered on: 14-Feb-2002 Expiry date: 14-Feb-2023 Last updated: 12-Nov-2015 Registration status: Registered until expiry date. Name servers: ns.123-reg.co.uk 212.67.202.2 ns2.123-reg.co.uk 62.138.132.21 WHOIS lookup made at 00:22:56 05-Jul-2017 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2017. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1020 mistypes, associated with ywt.org.uk:
If you are curious about what TLD extensions could also match the domain name of ywt.org.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: