Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | A growing way of life - Home garden products and gardening advice - Yates Ltd | Search engines recommend title length of around 50-60 characters. The length of this title is 77. |
| Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
| Keywords | garden, plant, plants, gardens, growing, grow, lawn, seeds, grass, gardening, planting, gardener, home garden, vegetable, garden, garden vegetable, lawns, gardeners, grass seed, garden tools, organic | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 4.4669 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 932 681, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Quantcast global | 940 233 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
| Total links on homepage | We found 152 links | This is a normal amount of links. |
| Number of backlinks | Around 334 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 39.4KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 202.4.227.182. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | tuigarden.co.nz gardengrow.co.nz podgardening.co.nz gogardening.co.nz palmers.co.nz |
These are the websites that fall into the same category as yates.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 2:00 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 104 780 948 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: nginx/1.2.9 Date: Wed, 21 Jun 2017 04:45:15 GMT Content-Type: text/html; charset=utf-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding ETag: "e6239dd069ab860be56398485a95ba66" X-Rack-Cache: fresh Cache-Control: max-age=300, public Age: 226 X-Content-Digest: a774eb99e031d6269b77cd178609d2b35e4d72eb X-Runtime: 1772 |
| WHOIS information |
|---|
version: 8.0 query_datetime: 2017-07-09T04:32:26+12:00 domain_name: yates.co.nz query_status: 200 Active domain_dateregistered: 1997-02-21T00:00:00+13:00 domain_datebilleduntil: 2019-02-21T00:00:00+13:00 domain_datelastmodified: 2017-02-10T19:14:40+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: TPP Internet registrar_address1: PO Box 270 registrar_city: Broadway registrar_province: NSW registrar_postalcode: 2007 registrar_country: AU (AUSTRALIA) registrar_phone: +61 2 9215 6210 registrar_fax: +61 2 8079 0742 registrar_email: registrant_contact_name: DULUXGROUP (AUSTRALIA) PTY LTD registrant_contact_address1: Level 15 registrant_contact_address2: 1 Nicholson Street registrant_contact_city: Melbourne registrant_contact_province: VIC registrant_contact_postalcode: 3000 registrant_contact_country: AU (AUSTRALIA) registrant_contact_phone: +61 3 392542777 registrant_contact_fax: +61 392542770 registrant_contact_email: admin_contact_name: DULUXGROUP (AUSTRALIA) PTY LTD admin_contact_address1: 1 Nicholson Street admin_contact_address2: Melbourne admin_contact_city: Melbourne admin_contact_province: VICTORIA admin_contact_postalcode: 3000 admin_contact_country: AU (AUSTRALIA) admin_contact_phone: +61 3 92542777 admin_contact_fax: +61 3 92542770 admin_contact_email: technical_contact_name: DULUXGROUP (AUSTRALIA) PTY LTD technical_contact_address1: Level 15 technical_contact_address2: 1 Nicholson Street technical_contact_city: Melbourne technical_contact_province: VIC technical_contact_postalcode: 3000 technical_contact_country: AU (AUSTRALIA) technical_contact_phone: +61 29 392542777 technical_contact_fax: +61 392542770 technical_contact_email: ns_name_01: dns0.optus.net.au ns_name_02: dns1.optus.net.au |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1469 mistypes, associated with yates.co.nz:
If you are curious about what TLD extensions could also match the domain name of yates.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: