Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | 厦门市旅游发展委员会 | Search engines recommend title length of around 50-60 characters. The length of this title is 10. |
| Meta description | 厦门市旅游政务网，主要栏目有：信息公开、新闻公告、行业管理、网上办事、公共服务、旅游质监、旅游人才、旅游资讯。 | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 55 characters. |
| Load time | 2.4366 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 833 179, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 309 links | This is a normal amount of links. |
| Number of backlinks | Around 61 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 107KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 202.101.105.166. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | World Chinese Simplified CN 地区 亚洲 中国 福建 厦门 政府 |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | xmxf.gov.cn stats-xm.gov.cn xmfo.gov.cn xm-l-tax.gov.cn qnrzh.com |
These are the websites that fall into the same category as xmtravel.gov.cn, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: Jerry Mouse 3.0 Date: Fri, 15 Sep 2017 06:31:50 GMT Content-Type: text/html; charset=utf-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding |
| WHOIS information |
|---|
Domain Name: xmtravel.gov.cn ROID: 20051215s10061s00735813-cn Domain Status: ok Registrant ID: kg35-1544372_00 Registrant: 厦门市旅游局 Registrant Contact Email: Sponsoring Registrar: 厦门三五互联科技股份有限公司 Name Server: ns1.dns-diy.com Name Server: ns2.dns-diy.com Registration Time: 2005-12-15 15:09:50 Expiration Time: 2018-12-15 15:09:49 DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1752 mistypes, associated with xmtravel.gov.cn:
If you are curious about what TLD extensions could also match the domain name of xmtravel.gov.cn well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: