Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Search engines recommend title length of around 50-60 characters. The length of this title is 71. | |
| Meta description | 厦门假日旅行网（www.xmholiday.com）简称“假日网”是提供厦门旅游服务的专业窗口，是集旅游、宾馆酒店预订、租车服务、会议接待服务、企业活动策划、机票预订、景点介绍等的在线平台。是厦门旅游服务的专业平台之一，介绍厦门旅游、历史、地理人文、经济等致力于为各界人士旅行、商务活动提供及时全面的商旅服务，同时提供厦门出发国内线路、出境线路等咨询服务。 网站服务对象：各地游客、宾馆酒店、旅游景点、餐饮服务机构、旅行社、娱乐场所、旅游购物商店、等。全心全意为酒店免费开发电子网络销售平台。将国内主要城市的酒店整体包装上网，向全世界宣传，开展网上订房及与商务、旅游、会议相关的配套服务。 | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 294 characters. |
| Keywords | 厦门旅游,厦门周边游,厦门一日游,厦门旅游攻略,鼓浪屿旅游,福建土楼,台湾旅游,金门一日游,日本旅游,厦门邮轮,欧洲旅游,普陀山旅游,武夷山旅游,云南旅游 | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 6.2622 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 12 959 374, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 277 links | This is a normal amount of links. |
| Number of backlinks | Around 3 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 74KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 180.76.193.100. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | xmtour.cn visitxm.com |
These are the websites that fall into the same category as xmholiday.com, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Content-Length: 75652 Content-Type: text/html Last-Modified: Mon, 09 Oct 2017 03:24:38 GMT Accept-Ranges: bytes ETag: "505a3423ae40d31:0" Server: Microsoft-IIS/8.5 X-Powered-By: WAF/2.0 Set-Cookie: safedog-flow-item=; expires=Fri, 3-Nov-2017 15:59:51 GMT; domain=xmholiday.com; path=/ Date: Fri, 03 Nov 2017 10:18:51 GMT |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1760 mistypes, associated with xmholiday.com:
If you are curious about what TLD extensions could also match the domain name of xmholiday.com well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: