Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | 新民网 - 为民分忧 与民同乐 | Search engines recommend title length of around 50-60 characters. The length of this title is 15. |
Meta description | 新民网作为新民晚报官方网站于2006年9月9日新民晚报77周年庆时隆重上线,强势新闻门户,秉着为民分忧、与民同乐的精神,以上海突发新闻直播、独家商业时政娱乐报道见长,成为文汇新民联合报业集团新民报系(新民晚报、新民周刊、新民晚报社区版、新民晚报海外版、上海星期三)的新媒体平台,承担新民报系的资源整合任务。新民网从权威渠道取得独家信源,通过网友报料和新民报系的互动报料系统搜罗新闻线索,第一时间将关系民计民生的新问题、新动向、新事件、新人物通过图文,视频,手机终端等资源整合的方式独家呈现。 | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 245 characters. |
Keywords | 新民网,上海新闻,财经新闻,上海视频新闻,上海图片新闻,上海播客新闻,上海突发新闻,上海原创新闻,上海独家新闻,上海现场报道,新民晚报,新民网评,新民快讯,新民民调 | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 4.6396 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 36 547, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
Quantcast global | 284 313 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
Total links on homepage | We found 610 links | Honestly, this is a strange amount of links for a homepage. |
Number of backlinks | Around 46 608 | If even half of these are high quality, it speaks volumes of the website's worth. |
Page HTML size | 184.5KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 222.73.115.227. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Shanghai, Shanghai Shi, China. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | World Chinese Simplified CN 新闻 报纸 地区 World Chinese Simplified CN 地区 亚洲 中国 上海 新闻与媒体 报纸 |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | cctv.com china.com.cn chinanews.com dfdaily.com eastday.com huanqiu.com ifeng.com jfdaily.com news.sina.com.cn news365.com.cn online.sh.cn people.com.cn qq.com shdbgg.com xinhuanet.com |
These are the websites that fall into the same category as xinmin.cn, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Also of interest | dzb.fawan.com top81.org jfdaily.com thedailyguardian.net g-bumps.com |
There is a good chance that the people interested in xinmin.cn find something of use on these websites, too. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Monthly traffic | 3.99M | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
Visitor delta | -29.55% | Lately, the website's been receiving less traffic. |
Time spent on site | 1:46 | This is a decent average time spent on a website. |
xinmin.cn Traffic Bounce Rate | 36.35% | A great result and shows that the content is of good enough depth and quality for most readers. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 181 718 404 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 302 Moved Temporarily Server: nginx Date: Wed, 27 Jan 2016 04:22:16 GMT Content-Type: text/html Content-Length: 154 Connection: keep-alive Location: http://www.xinmin.cn/ HTTP/1.1 200 OK Server: nginx/1.8.0 Date: Wed, 27 Jan 2016 04:22:18 GMT Content-Type: text/html Content-Length: 173096 Connection: keep-alive Vary: Accept-Encoding Last-Modified: Wed, 27 Jan 2016 04:21:59 GMT Vary: Accept-Encoding ETag: "56a845e7-2a428" Accept-Ranges: none |
WHOIS information |
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Domain Name: xinmin.cn ROID: 20071028s10001s99361749-cn Domain Status: clientDeleteProhibited Registrant ID: hc148551632-cn Registrant: 上海新民网有限公司 Registrant Contact Email: [email protected] Sponsoring Registrar: 阿里云计算有限公司(万网) Name Server: ns1.dnsv3.com Name Server: ns2.dnsv3.com Registration Time: 2007-10-28 04:30:41 Expiration Time: 2016-10-28 04:30:41 DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1442 mistypes, associated with xinmin.cn:
If you are curious about what TLD extensions could also match the domain name of xinmin.cn well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: