Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
---|---|---|
Website meta title | Witchery | Shop Women\'s Fashion, Men\'s & Kid\'s Clothing Online | Search engines recommend title length of around 50-60 characters. The length of this title is 84. |
Meta description | Concept store stocking a range of fashionable casual, evening and corporate wear aimed at the 20-40s women's market. Store directory and product list with prices and online ordering. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 182 characters. |
Load time | 5.704 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 153 421, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 80 links | This is a normal amount of links. |
Number of backlinks | Around 153 | Such a decent amount of backlinks certainly ads to the ranking. |
Page HTML size | 30.5KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 184.28.32.251. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Regional Oceania Australia Business and Economy Shopping Clothing |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | countryroad.com.au ebay.com.au frenchconnection.com.au hm.com karenmillen.com marcs.com.au net-a-porter.com next.co.uk oldnavy.com penfieldusa.com portmans.com.au saba.com.au sportsgirl.com.au sussan.com.au tedbaker.com tobi.com topshop.com vintagechic.com.au |
These are the websites that fall into the same category as witchery.com.au, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Also of interest | countryroad.com.au sussan.com.au portmans.com.au maxshop.com saba.com.au |
There is a good chance that the people interested in witchery.com.au find something of use on these websites, too. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Monthly traffic | 301.42K | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
Visitor delta | +1.38% | The past month has seen growth in overall estimated traffic. |
Time spent on site | 3:53 | People are in no hurry to leave the website, great! |
witchery.com.au Traffic Bounce Rate | 8.64% | A great result and shows that the content is of good enough depth and quality for most readers. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 301 Moved Permanently Content-Type: text/html; charset=UTF-8 Location: http://www.witchery.com.au/ Server: Date: Sat, 30 Apr 2016 15:43:11 GMT Content-Length: 150 HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; charset=utf-8 Server: P3P: CP=NOI Content-Length: 66995 Date: Sat, 30 Apr 2016 15:43:12 GMT Connection: keep-alive Set-Cookie: ASP.NET_SessionId=rdz1ny3ywn1vfpxx5csjng4a; path=/; HttpOnly Set-Cookie: cartCount=0; path=/ Set-Cookie: loggedIn=False; path=/ Set-Cookie: countryCode=IX; path=/ Set-Cookie: SLI=cartCount=0,countryCode=IX,loggedIn=False; domain=www.witchery.com.au; path=/ Set-Cookie: iSAMS=Z9DtVpnfIC79eCLQmXhqRQPmARrYyRf4dlMcygMw8IGBkH9V8dAuD+vg9shAVe5iSZJITygM9BLkGt5/0pN2hg==; domain=www.witchery.com.au; path=/; HttpOnly |
WHOIS information |
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Domain Name: witchery.com.au Last Modified: 24-Jul-2015 19:33:24 UTC Status: ok Registrar Name: Corporation Service Company (Australia) Pty Ltd Registrant: Witchery Fashions Pty Ltd Registrant ID: OTHER 006 897 230 Eligibility Type: Other Registrant Contact ID: X12917591573465 Registrant Contact Name: Domain Administrator Registrant Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Tech Contact ID: CSC_070115T0016 Tech Contact Name: DNS Administrator Tech Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Name Server: ns.domainnetwork.se Name Server: ns2.domainnetwork.se Name Server: ns3.domainnetwork.com DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1749 mistypes, associated with witchery.com.au:
If you are curious about what TLD extensions could also match the domain name of witchery.com.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: