Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Home - Wiltshire Council | Search engines recommend title length of around 50-60 characters. The length of this title is 24. |
| Meta description | Contact details, services and tourism information. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
| Keywords | Home,Wiltshire Council | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 0.4897 seconds on average | Website load speed is pretty fast. |
| Alexa global | 147 675, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Quantcast global | 723 793 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
| Total links on homepage | We found 187 links | This is a normal amount of links. |
| Number of backlinks | Around 778 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 53.6KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 168.63.56.158. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Europe United Kingdom England Government Local Councils W Regional Europe United Kingdom England Wiltshire Government |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | wiltshiretimes.co.uk swindonadvertiser.co.uk gazetteandherald.co.uk bristol.gov.uk cornwall.gov.uk |
These are the websites that fall into the same category as wiltshire.gov.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 3:25 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 323 977 849 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Mon, 19 Jun 2017 14:01:26 GMT Server: Apache X-Powered-By: PHP/5.5.9-1ubuntu4.7 Access-Control-Allow-Origin: * Cache-Control: public, max-age=300 Pragma: cache Expires: Mon, 19 Jun 2017 14:06:26 Vary: Accept-Encoding Content-Type: text/html X-Varnish: 1050282195 Age: 0 Via: 1.1 varnish-v4 X-Cache: MISS X-Grace: none Transfer-Encoding: chunked Connection: keep-alive Accept-Ranges: bytes |
| WHOIS information |
|---|
Domain: wiltshire.gov.uk Registered For: Wiltshire County Council Domain Owner: The Wiltshire Council Registered By: British Telecommunications plc Servers: ns0.bt.net ns1.bt.net ns2.bt.net Registrant Contact: Domain Manager Registrant Address: Wiltshire Council County Hall Bythesea Road Trowbridge Wiltshire BA14 8JN United Kingdom +44 1225 718612 (Phone) domain. Renewal date: Tuesday 19th Jun 2018 Entry updated: Wednesday 25th May 2016 Entry created: Tuesday 18th November 2003 |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1840 mistypes, associated with wiltshire.gov.uk:
If you are curious about what TLD extensions could also match the domain name of wiltshire.gov.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: