Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Wilton Cake Decorating & Recipes | Wilton.com | Search engines recommend title length of around 50-60 characters. The length of this title is 45. |
| Meta description | Offers four distinctive consumer products companies: Wilton Enterprises, Copco, Rowoco, and TheWeston Gallery. Features overview of divisions, online ordering, recipes and ideas, careers, and contacts. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 201 characters. |
| Keywords | Wilton, cake decorations, bakery supplies, baking supplies, cake decorating supplies, cake supplies, wilton cake decorating, wilton baking | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 0.6356 seconds on average | Website load speed is pretty fast. |
| Alexa global | 93 986, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
| Quantcast global | 5 237 | Judging by Quantcast rating, we can assume the website in question is very well known. |
| Total links on homepage | We found 318 links | This is a normal amount of links. |
| Number of backlinks | Around 3 643 | If even half of these are high quality, it speaks volumes of the website's worth. |
| Page HTML size | 180.1KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 104.17.32.3. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional North America United States Illinois Localities W Woodridge Business and Economy |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | allrecipes.com baking911.com bettycrocker.com cakecentral.com cakejournal.com epicurious.com facebook.com foodnetwork.com globalsugarart.com joyofbaking.com kingarthurflour.com marthastewart.com sugarcraft.com verybestbaking.com wiltontools.com |
These are the websites that fall into the same category as wilton.com, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
| Also of interest | cakecentral.com revsandbens.merton.gov.uk gourmetsleuth.com countrykitchensa.com mail.kinshun.com |
There is a good chance that the people interested in wilton.com find something of use on these websites, too. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Monthly traffic | 1.14M | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
| Visitor delta | -16.21% | Lately, the website's been receiving less traffic. |
| Time spent on site | 2:56 | This is a decent average time spent on a website. |
| wilton.com Traffic Bounce Rate | 65.32% | A decent amount of visitors seem to find valuable information on this website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 8 559 287 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Wed, 13 Dec 2017 12:36:30 GMT Content-Type: text/html;charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Set-Cookie: __cfduid=d1ca61b6371127797fcb297fc84058b081513168590; expires=Thu, 13-Dec-18 12:36:30 GMT; path=/; domain=.wilton.com; HttpOnly Set-Cookie: dwac_bcOTMiaajaXhIaaadlSzAFuWK9=hjLb89Og1ci2T4h1-0Hi9kKMnzSDQwRShn4%3D|dw-only|||USD|false|America%2FChicago|true; Path=/ Set-Cookie: cqcid=aeqmk6gVrjYI0xVSKclsFb4e8a; Path=/ Set-Cookie: sid=hjLb89Og1ci2T4h1-0Hi9kKMnzSDQwRShn4; Path=/ Set-Cookie: dwpersonalization_e81c85d8aad074d600ce6f19ab3a0fda=""; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/ Set-Cookie: dwanonymous_e81c85d8aad074d600ce6f19ab3a0fda=aeqmk6gVrjYI0xVSKclsFb4e8a; Version=1; Comment="Demandware anonymous cookie for site Sites-wilton-Site"; Max-Age=15552000; Expires=Mon, 11-Jun-2018 12:36:30 GMT; Path=/ Set-Cookie: dwsid=VloB3MwdVhpIuk4mgfMYg5LkRRuc_oeAeIvluu7UNcfOd_hQJ8oqjIV2snCRgBYDDC55gfuGy0a1DulJyNVb1Q==; path=/; HttpOnly Cache-Control: no-cache, no-store, must-revalidate Pragma: no-cache Expires: Thu, 01 Dec 1994 16:00:00 GMT x-dw-request-base-id: xVc2xFoxHHKrAgAK Vary: Accept-Encoding Server: cloudflare-nginx CF-RAY: 3cc8f82b24fc2378-FRA |
| WHOIS information |
|---|
Whois Server Version 2.0
Domain names in the .com and .net domains can now be registered
with many different competing registrars. Go to http://www.internic.net
for detailed information.
Domain Name: WILTON.COM
Registrar: GODADDY.COM, LLC
Sponsoring Registrar IANA ID: 146
Whois Server: whois.godaddy.com
Referral URL: http://www.godaddy.com
Name Server: PDNS07.DOMAINCONTROL.COM
Name Server: PDNS08.DOMAINCONTROL.COM
Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Updated Date: 12-apr-2016
Creation Date: 25-may-1995
Expiration Date: 24-may-2021
>>> Last update of whois database: Fri, 05 May 2017 17:00:56 GMT <<<
For more information on Whois status codes, please visit https://icann.org/epp
NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar. Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.
TERMS OF USE: You are not authorized to access or query our Whois
database through the use of electronic processes that are high-volume and
automated except as reasonably necessary to register domain names or
modify existing registrations; the Data in VeriSign Global Registry
Services' ("VeriSign") Whois database is provided by VeriSign for
information purposes only, and to assist persons in obtaining information
about or related to a domain name registration record. VeriSign does not
guarantee its accuracy. By submitting a Whois query, you agree to abide
by the following terms of use: You agree that you may use this Data only
for lawful purposes and that under no circumstances will you use this Data
to: (1) allow, enable, or otherwise support the transmission of mass
unsolicited, commercial advertising or solicitations via e-mail, telephone,
or facsimile; or (2) enable high volume, automated, electronic processes
that apply to VeriSign (or its computer systems). The compilation,
repackaging, dissemination or other use of this Data is expressly
prohibited without the prior written consent of VeriSign. You agree not to
use electronic processes that are automated and high-volume to access or
query the Whois database except as reasonably necessary to register
domain names or modify existing registrations. VeriSign reserves the right
to restrict your access to the Whois database in its sole discretion to ensure
operational stability. VeriSign may restrict or terminate your access to the
Whois database for failure to abide by these terms of use. VeriSign
reserves the right to modify these terms at any time.
The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.
Domain Name: wilton.com
Registrar URL: http://www.godaddy.com
Registrant Name: Sean Smith
Registrant Organization: Wilton Industries, Inc.
Name Server: PDNS07.DOMAINCONTROL.COM
Name Server: PDNS08.DOMAINCONTROL.COM
DNSSEC: unsigned
For complete domain details go to:
http://who.godaddy.com/whoischeck.aspx?domain=wilton.com
The data contained in GoDaddy.com, LLC's WhoIs database,
while believed by the company to be reliable, is provided "as is"
with no guarantee or warranties regarding its accuracy. This
information is provided for the sole purpose of assisting you
in obtaining information about domain name registration records.
Any use of this data for any other purpose is expressly forbidden without the prior written
permission of GoDaddy.com, LLC. By submitting an inquiry,
you agree to these terms of usage and limitations of warranty. In particular,
you agree not to use this data to allow, enable, or otherwise make possible,
dissemination or collection of this data, in part or in its entirety, for any
purpose, such as the transmission of unsolicited advertising and
and solicitations of any kind, including spam. You further agree
not to use this data to enable high volume, automated or robotic electronic
processes designed to collect or compile this data for any purpose,
including mining this data for your own personal or commercial purposes.
Please note: the registrant of the domain name is specified
in the "registrant" section. In most cases, GoDaddy.com, LLC
is not the registrant of domain names listed in this database. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1696 mistypes, associated with wilton.com:
If you are curious about what TLD extensions could also match the domain name of wilton.com well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: