Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Williams College | Search engines recommend title length of around 50-60 characters. The length of this title is 16. |
| Meta description | Official site for this four-year liberal arts college in Williamstown, Massachusetts. 2,000 students choose from 30 majors in 24 departments. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 141 characters. |
| Load time | 2.7485 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 38 448, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
| Quantcast global | 31 173 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 107 links | This is a normal amount of links. |
| Number of backlinks | Around 4 572 | If even half of these are high quality, it speaks volumes of the website's worth. |
| Page HTML size | 71.2KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 104.20.46.175. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Reference Education Colleges and Universities North America United States Massachusetts Williams College |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | amherst.edu bates.edu bowdoin.edu dartmouth.edu haverford.edu middlebury.edu mtholyoke.edu smith.edu swarthmore.edu vassar.edu wbur.org wesleyan.edu williamsf1.com williamstc.com yale.edu |
These are the websites that fall into the same category as williams.edu, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
| Also of interest | qt.swim.org fiwi.uni-jena.de williamsrecord.com williams.instructure.com sherri.machighway.com |
There is a good chance that the people interested in williams.edu find something of use on these websites, too. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Monthly traffic | 902.49K | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
| Visitor delta | -5.19% | Lately, the website's been receiving less traffic. |
| Time spent on site | 3:24 | People are in no hurry to leave the website, great! |
| williams.edu Traffic Bounce Rate | 53.23% | A decent amount of visitors seem to find valuable information on this website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 39 975 921 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Tue, 27 Jun 2017 20:47:41 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Set-Cookie: __cfduid=d514ddd0dcdf313056c5e6f5dfef7306b1498596459; expires=Wed, 27-Jun-18 20:47:39 GMT; path=/; domain=.williams.edu; HttpOnly Vary: Host X-Powered-By: PHP/5.6.30 Link: <https://www.williams.edu/wp-json/>; rel="https://api.w.org/" Link: <https://www.williams.edu/>; rel=shortlink Access-Control-Allow-Origin: (null) Cache-Control: public, max-age=14400 CF-Cache-Status: EXPIRED Expires: Wed, 28 Jun 2017 00:47:41 GMT Server: cloudflare-nginx CF-RAY: 375b433f0cb9232a-FRA |
| WHOIS information |
|---|
This Registry database contains ONLY .EDU domains. The data in the EDUCAUSE Whois database is provided by EDUCAUSE for information purposes in order to assist in the process of obtaining information about or related to .edu domain registration records. The EDUCAUSE Whois database is authoritative for the .EDU domain. A Web interface for the .EDU EDUCAUSE Whois Server is available at: http://whois.educause.net By submitting a Whois query, you agree that this information will not be used to allow, enable, or otherwise support the transmission of unsolicited commercial advertising or solicitations via e-mail. The use of electronic processes to harvest information from this server is generally prohibited except as reasonably necessary to register or modify .edu domain names. You may use "%" as a wildcard in your search. For further information regarding the use of this WHOIS server, please type: help -------------------------- Domain Name: WILLIAMS.EDU Registrant: Williams College Main Street Williamstown, MA 01267 UNITED STATES Administrative Contact: Ashley Frost Williams College Center for Computing Jesup Hall Williamstown, MA 01267 UNITED STATES (413) 597-3069 Technical Contact: Ashley Frost Williams College Center for Computing Jesup Hall Williamstown, MA 01267 UNITED STATES (413) 597-3069 Name Servers: LEE.WILLIAMS.EDU 137.165.4.2 LENOX.WILLIAMS.EDU 137.165.4.21 EMERGENCY.WILLIAMS.EDU 129.133.8.233 Domain record activated: 29-Sep-1986 Domain record last updated: 23-Jun-2015 Domain expires: 31-Jul-2017 |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1812 mistypes, associated with williams.edu:
If you are curious about what TLD extensions could also match the domain name of williams.edu well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: