Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Home at wilko.com | Search engines recommend title length of around 50-60 characters. The length of this title is 17. |
| Meta description | Product catalogue, special offers, store locator and news from high street chain selling DIY products, kitchenware, clothing, toys, garden and everyday essentials. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 163 characters. |
| Keywords | Wilkinson Plus, Wilkinson, Wilko, Plus, Furniture, Home Living, Value, Diy & Car, Special Offers, Home & Baby, Garden & Pet, Toys, Games & Leisure, Sheds, Decorating, Electrical, Bikes | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 0.473 seconds on average | Website load speed is pretty fast. |
| Alexa global | 15 696, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
| Quantcast global | 984 928 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
| Total links on homepage | We found 925 links | Honestly, this is a strange amount of links for a homepage. |
| Number of backlinks | Around 1 248 | If even half of these are high quality, it speaks volumes of the website's worth. |
| Page HTML size | 183.9KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 212.25.233.23. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Europe United Kingdom Business and Economy Shopping Stores |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | homebase.co.uk bmstores.co.uk dunelm.com diy.com therange.co.uk |
These are the websites that fall into the same category as wilko.com, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 3:51 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 52 334 452 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: Apache Vary: Accept-Encoding Cache-Control: no-cache Content-Type: text/html; charset=ISO-8859-1 P3p: policyref="/w3c/p3p.xml", CP="CAO PSA OUR" Content-Security-Policy: frame-ancestors 'self' Date: Thu, 15 Jun 2017 06:59:13 GMT Connection: Keep-Alive Set-Cookie: SID=ae157919b8ae7408afef5b757e36090b; domain=www.wilko.com; path=/; expires=Fri, 15-Jun-2018 06:59:13 GMT X-Venda-Hitid: 35d0b2db X-Frame-Options: SAMEORIGIN Content-Length: 187410 |
| WHOIS information |
|---|
Whois Server Version 2.0
Domain names in the .com and .net domains can now be registered
with many different competing registrars. Go to http://www.internic.net
for detailed information.
Domain Name: WILKO.COM
Registrar: ASCIO TECHNOLOGIES, INC. DANMARK - FILIAL AF ASCIO TECHNOLOGIES, INC. USA
Sponsoring Registrar IANA ID: 106
Whois Server: whois.ascio.com
Referral URL: http://www.ascio.com
Name Server: NS1.NETNAMES.NET
Name Server: NS2.NETNAMES.NET
Name Server: NS5.NETNAMES.NET
Name Server: NS6.NETNAMES.NET
Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Updated Date: 24-apr-2015
Creation Date: 19-mar-1997
Expiration Date: 20-mar-2018
>>> Last update of whois database: Tue, 09 May 2017 11:15:49 GMT <<<
For more information on Whois status codes, please visit https://icann.org/epp
NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar. Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.
TERMS OF USE: You are not authorized to access or query our Whois
database through the use of electronic processes that are high-volume and
automated except as reasonably necessary to register domain names or
modify existing registrations; the Data in VeriSign Global Registry
Services' ("VeriSign") Whois database is provided by VeriSign for
information purposes only, and to assist persons in obtaining information
about or related to a domain name registration record. VeriSign does not
guarantee its accuracy. By submitting a Whois query, you agree to abide
by the following terms of use: You agree that you may use this Data only
for lawful purposes and that under no circumstances will you use this Data
to: (1) allow, enable, or otherwise support the transmission of mass
unsolicited, commercial advertising or solicitations via e-mail, telephone,
or facsimile; or (2) enable high volume, automated, electronic processes
that apply to VeriSign (or its computer systems). The compilation,
repackaging, dissemination or other use of this Data is expressly
prohibited without the prior written consent of VeriSign. You agree not to
use electronic processes that are automated and high-volume to access or
query the Whois database except as reasonably necessary to register
domain names or modify existing registrations. VeriSign reserves the right
to restrict your access to the Whois database in its sole discretion to ensure
operational stability. VeriSign may restrict or terminate your access to the
Whois database for failure to abide by these terms of use. VeriSign
reserves the right to modify these terms at any time.
The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.
Domain Name: wilko.com
Registry Domain ID: 180825_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.ascio.com
Registrar URL: http://www.ascio.com
Updated Date: 2015-04-17T16:31:29Z
Creation Date: 1997-03-19T00:00:00Z
Registrar Registration Expiration Date: 2018-03-20T04:00:00Z
Registrar: Ascio Technologies, Inc
Registrar IANA ID: 106
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone: +44.2070159370
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited http://www.icann.org/epp#clientUpdateProhibited
Domain Status: clientDeleteProhibited http://www.icann.org/epp#clientDeleteProhibited
For more information on Whois status codes, please visit https://icann.org/epp
Registry Registrant ID:
Registrant Name: Domain Administrator
Registrant Organization: Wilkinson Hardware Stores Limited
Registrant Street: JK House. Roebuck Way
Registrant City: Manton Wood
Registrant State/Province: Worksop
Registrant Postal Code: S80 3YY
Registrant Country: GB
Registrant Phone: +44.1909505505
Registrant Phone Ext:
Registrant Fax: +44.1909505777
Registrant Fax Ext:
Registrant Email: stephen.
Registry Admin ID:
Admin Name: Wilkinson WebAdmin
Admin Organization: Wilkinson Hardware Stores Limited
Admin Street: JK House, Roebuck Way
Admin City: Worksop
Admin State/Province: Nottinghamshire
Admin Postal Code: S80 3YY
Admin Country: GB
Admin Phone: +44.1909505505
Admin Phone Ext:
Admin Fax: +44.1909505777
Admin Fax Ext:
Admin Email:
Registry Tech ID:
Tech Name: NetNames Hostmaster
Tech Organization: Netnames Ltd
Tech Street: 3rd Floor Prospero House
Tech Street: 241 Borough High St.
Tech City: null
Tech State/Province: London
Tech Postal Code: SE1 1GA
Tech Country: GB
Tech Phone: +44.2070159370
Tech Phone Ext:
Tech Fax: +44.2070159375
Tech Fax Ext:
Tech Email:
Name Server: NS1.NETNAMES.NET
Name Server: NS2.NETNAMES.NET
Name Server: ns5.netnames.net
Name Server: ns6.netnames.net
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2017-05-09T11:15:59 UTC <<<
The data in Ascio Technologies' WHOIS database is provided
by Ascio Technologies for information purposes only. By submitting
a WHOIS query, you agree that you will use this data only for lawful
purpose. In addition, you agree not to:
(a) use the data to allow, enable, or otherwise support any marketing
activities, regardless of the medium used. Such media include but are
not limited to e-mail, telephone, facsimile, postal mail, SMS, and
wireless alerts; or
(b) use the data to enable high volume, automated, electronic processes
that sendqueries or data to the systems of any Registry Operator or
ICANN-Accredited registrar, except as reasonably necessary to register
domain names or modify existing registrations.
(c) sell or redistribute the data except insofar as it has been
incorporated into a value-added product or service that does not permit
the extraction of a substantial portion of the bulk data from the value-added
product or service for use by other parties.
Ascio Technologies reserves the right to modify these terms at any time.
Ascio Technologies cannot guarantee the accuracy of the data provided.
By accessing and using Ascio Technologies WHOIS service, you agree to these terms. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1740 mistypes, associated with wilko.com:
If you are curious about what TLD extensions could also match the domain name of wilko.com well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: