Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | What's on in Darlington | Search engines recommend title length of around 50-60 characters. The length of this title is 23. |
| Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
| Keywords | What's on, Darlington, Kids, Music, Films, Theatre, Outdoors, Eating Out, Arts and Museums, Comedy, Clubs and Classes, Festivals and Markets, Sport and Fitness. | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 0.1638 seconds on average | Website load speed is pretty fast. |
| Quantcast global | 381 510 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
| Total links on homepage | We found 88 links | This is a normal amount of links. |
| Number of backlinks | Around 10 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 61.7KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 217.160.0.197. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | whatsoninteesside.co.uk whatsoninthenortheast.co.uk whatsonintyneandwear.co.uk whatsonincountydurham.co.uk theatrehullabaloo.org.uk |
These are the websites that fall into the same category as whatsonindarlington.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 22 104 920 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Keep-Alive: timeout=15 Date: Wed, 12 Apr 2017 13:40:27 GMT Server: Apache X-Powered-By: PHP/5.6.30 Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Vary: Accept-Encoding Set-Cookie: PHPSESSID=3811f54361570d2059650d9007b531de; path=/ Set-Cookie: Whats_on_Favourites=Pb9df233a5685a6cdc576676054bd25d; expires=Fri, 12-May-2017 13:40:27 GMT; Max-Age=2592000; path=/ |
| WHOIS information |
|---|
Domain name: whatsonindarlington.co.uk Registrant: Newsquest (Yorkshire & North East) Ltd Registrant type: Unknown Registrant's address: Priestgate Darlington County Durham DL1 1NF United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012 Registrar: Newsquest Oxford & Wiltshire Limited t/a Newsquest Digital Media [Tag = NEWSCOMM] URL: http://www.newsquest.co.uk/domains Relevant dates: Registered on: 18-Sep-2012 Expiry date: 18-Sep-2018 Last updated: 01-Aug-2016 Registration status: Registered until expiry date. Name servers: ns-uk.1and1-dns.biz ns-uk.1and1-dns.co.uk ns-uk.1and1-dns.com ns-uk.1and1-dns.org WHOIS lookup made at 00:54:42 01-May-2017 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2017. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1915 mistypes, associated with whatsonindarlington.co.uk:
If you are curious about what TLD extensions could also match the domain name of whatsonindarlington.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: