Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | 中国天气网-专业天气预报、气象服务门户 | Search engines recommend title length of around 50-60 characters. The length of this title is 19. |
| Meta description | 中国天气网由中国气象局主办，中国气象局公共气象服务中心承办，面向广大社会公众和媒体提供全国2348个县级以上城市7天天气预报和实况信息、历史天气查询、国外主要城市天气预报、气象生活资讯、气象灾害预警消息、重大天气事件跟踪报道等综合信息服务。 | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 120 characters. |
| Keywords | 天气预报,天气,天气预报查询一周,天气预报15天查询,天气预报40天查询,天气预报查询,北京天气,天气在线,气候,气象 | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 2.6725 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 14 881, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
| Quantcast global | 45 878 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 371 links | This is a normal amount of links. |
| Number of backlinks | Around 133 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 14.5KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 70.39.191.159. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Beijing, Beijing Shi, China. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | World Chinese Simplified CN 新闻 天气 |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | tianqi.com 2345.com haotq.com cncn.com yangshitianqi.com |
These are the websites that fall into the same category as weather.com.cn, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 2:33 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 54 709 580 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Server: nginx Date: Thu, 03 Mar 2016 09:01:37 GMT Content-Type: text/html Transfer-Encoding: chunked Connection: keep-alive Location: http://www.weather.com.cn/ HTTP/1.1 200 OK Date: Thu, 03 Mar 2016 09:05:15 GMT Server: nginx Content-Type: text/html Transfer-Encoding: chunked X-Via: 1.1 lsj114:2 (Cdn Cache Server V2.0) Connection: keep-alive |
| WHOIS information |
|---|
Domain Name: weather.com.cn ROID: 20021209s10011s00034415-cn Domain Status: serverDeleteProhibited Domain Status: serverUpdateProhibited Domain Status: clientTransferProhibited Domain Status: serverTransferProhibited Registrant ID: ename_9cld5klm77 Registrant: 华风气象传媒集团有限责任公司 Registrant Contact Email: [email protected] Sponsoring Registrar: 厦门易名科技股份有限公司 Name Server: ns1.weather.com.cn Name Server: ns2.weather.com.cn Name Server: ns3.weather.com.cn Registration Time: 2002-10-14 00:00:00 Expiration Time: 2025-10-14 00:00:00 DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1807 mistypes, associated with weather.com.cn:
If you are curious about what TLD extensions could also match the domain name of weather.com.cn well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: