Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | news | Urban Toronto | Search engines recommend title length of around 50-60 characters. The length of this title is 20. |
| Meta description | News and information about property development in the city. Includes a searchable database of all current development projects. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 128 characters. |
| Keywords | urban toronto,urban,toronto,development,architecture,real estate,condos | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 0.9962 seconds on average | Website load speed is pretty fast. |
| Alexa global | 60 816, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
| Quantcast global | 296 070 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
| Total links on homepage | We found 245 links | This is a normal amount of links. |
| Number of backlinks | Around 5 519 | If even half of these are high quality, it speaks volumes of the website's worth. |
| Page HTML size | 113.9KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 198.1.119.67. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Provo, Utah, United States. |
| Domain overview | Registered on 2002-03-27 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain urbantoronto.ca is registered at (Domain.ca) 3950573 Canada Inc. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional North America Canada Ontario Localities T Toronto News and Media Regional North America Canada Ontario Localities T Toronto Arts and Entertainment Architecture |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | condonow.com condos.ca buzzbuzzhome.com torontoist.com insidetoronto.com |
These are the websites that fall into the same category as urbantoronto.ca, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 4:57 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 49 754 050 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Sun, 17 Apr 2016 18:01:55 GMT Server: Apache/2.4.16 (Unix) OpenSSL/1.0.1e-fips mod_bwlimited/1.4 X-Powered-By: PHP/5.4.45 Expires: Sun, 19 Nov 1978 05:00:00 GMT Cache-Control: must-revalidate Set-Cookie: SESSb073e5f2f2fc941f6f5bbbe7638479fc=116a0472c51beae9b00b94fb754c9d23; expires=Tue, 10-May-2016 21:35:15 GMT; path=/; domain=.urbantoronto.ca Last-Modified: Sun, 17 Apr 2016 16:00:10 GMT ETag: "af6169173f5d6ffb23b9df1afffd6307" Connection: close Transfer-Encoding: chunked Content-Type: text/html; charset=utf-8 |
| WHOIS information |
|---|
Domain name: urbantoronto.ca Domain status: registered Creation date: 2002/03/27 Expiry date: 2019/03/27 Updated date: 2014/03/18 DNSSEC: Unsigned Registrar: Name: (Domain.ca) 3950573 Canada Inc. Number: 783163 Registrant: Name: Chart Communications Inc Ontario Administrative contact: Name: Edward Skira Postal address: 366 Adelaide St. East, Suite 422 Toronto ON M5A3X9 Canada Phone: +1.1416363310 Fax: Email: [email protected] Technical contact: Name: Edward Skira Postal address: 366 Adelaide St. East, Suite 422 Toronto ON M5A3X9 Canada Phone: +1.1416363310 Fax: Email: [email protected] Name servers: ns8.coolcom.com ns88.coolcom.com ns888.coolcom.com % WHOIS look-up made at 2016-04-17 18:02:08 (GMT) % % Use of CIRA's WHOIS service is governed by the Terms of Use in its Legal % Notice, available at http://www.cira.ca/legal-notice/?lang=en % % (c) 2016 Canadian Internet Registration Authority, (http://www.cira.ca/) |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1864 mistypes, associated with urbantoronto.ca:
If you are curious about what TLD extensions could also match the domain name of urbantoronto.ca well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: