Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Toms - Front Page | Search engines recommend title length of around 50-60 characters. The length of this title is 17. |
| Meta description | Toms Chokolade, Anthon Berg, Pingvin, Galle & Jessen, Tørsleff / Paradiso, Taveners | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 83 characters. |
| Keywords | Toms Chokolade,forside,Chokolade | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 2.88 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 907 433, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 129 links | This is a normal amount of links. |
| Number of backlinks | Around 369 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 51.9KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 91.240.189.20. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
| Domain overview | Registered on 1997-01-31 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | World Dansk Erhverv Fødevarer Slik |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | anthonberg.dk tomsgroup.com slikleksikon.org godteributik.dk slikboden.dk |
These are the websites that fall into the same category as toms.dk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Location: http://tomsgroup.com/ Server: Microsoft-IIS/8.5 X-Powered-By: ASP.NET Date: Thu, 28 Jul 2016 16:02:34 GMT Content-Length: 138 HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; charset=utf-8 Server: Microsoft-IIS/8.5 Set-Cookie: ASP.NET_SessionId=ujd2nuymorwhkmfocn3aif53; path=/; HttpOnly X-AspNetMvc-Version: 5.2 X-AspNet-Version: 4.0.30319 X-Powered-By: ASP.NET Date: Thu, 28 Jul 2016 16:02:35 GMT Content-Length: 54738 |
| WHOIS information |
|---|
# Hello 104.219.248.50. Your session has been logged. # # Copyright (c) 2002 - 2016 by DK Hostmaster A/S # # Version: 2.0.2 # # The data in the DK Whois database is provided by DK Hostmaster A/S # for information purposes only, and to assist persons in obtaining # information about or related to a domain name registration record. # We do not guarantee its accuracy. We will reserve the right to remove # access for entities abusing the data, without notice. # # Any use of this material to target advertising or similar activities # are explicitly forbidden and will be prosecuted. DK Hostmaster A/S # requests to be notified of any such activities or suspicions thereof. Domain: toms.dk DNS: toms.dk Registered: 1997-01-31 Expires: 2017-03-31 Registration period: 1 year VID: no Dnssec: Unsigned delegation Status: Active Registrant Handle: TGA63-DK Name: TOMS GRUPPEN A/S Address: Toms Alle 1 Postalcode: 2750 City: Ballerup Country: DK Phone: +45 44 89 10 00 Administrator Handle: TGA63-DK Name: TOMS GRUPPEN A/S Address: Toms Alle 1 Postalcode: 2750 City: Ballerup Country: DK Phone: +45 44 89 10 00 Nameservers Hostname: ns1.eurodns.com Handle: ES7965-DK Hostname: ns2.eurodns.com Handle: ES7965-DK Hostname: ns3.eurodns.com Handle: ES7965-DK Hostname: ns4.eurodns.com Handle: ES7965-DK |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1560 mistypes, associated with toms.dk:
If you are curious about what TLD extensions could also match the domain name of toms.dk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: