Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
---|---|---|
Website meta title | Boat Parts, Chandlery and Sailing Equipment Superstore - The Yacht Shop | Search engines recommend title length of around 50-60 characters. The length of this title is 71. |
Meta description | Yacht parts, supplies and boat chandlery store. Large range of paint and maintenance, rope and rigging, navigation, life saving and clothing products. On-line shopping and a store. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 180 characters. |
Keywords | boat parts, chandlery, sailing equipment, the yacht shop, supplies, professional sailor, boating enthusiast, hardware,paints,oils,yacht chandlery, clothing, navigation aids,plastimo,musto,crewsaver | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 0.9005 seconds on average | Website load speed is pretty fast. |
Alexa global | 13 355 226, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 184 links | This is a normal amount of links. |
Number of backlinks | Around 11 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 56.3KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
Website server | Server appears to be online. The IP address for the server is 104.31.77.173. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Regional Europe United Kingdom England Lancashire Fleetwood |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | yachtshop.com.fj theyachtshop.biz yachtshop.net.au yachtshopsxm.com yachtchandlers.co.uk |
These are the websites that fall into the same category as theyachtshop.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Date: Wed, 22 Nov 2017 00:52:28 GMT Content-Type: text/html Transfer-Encoding: chunked Connection: keep-alive Set-Cookie: __cfduid=d258aae5e38cf4492b05b96713056394d1511311947; expires=Thu, 22-Nov-18 00:52:27 GMT; path=/; domain=.theyachtshop.co.uk; HttpOnly Cache-Control: private Cache-control: no-cache="set-cookie" Set-Cookie: EASYSTORECREATOR1=SHOPPER%5FID=704740552249291; expires=Wed, 22-Nov-2017 08:52:24 GMT; path=/ Set-Cookie: ASPSESSIONIDACTBCABS=PCEENMCCCOJMJGJMPPMBMIAN; path=/ Set-Cookie: AWSELB=4BCB671B04C758BC043C8AB80B8CE8497EF3B8FDDC80CD0731F9F873557C49A6C9319596098ACB10860D74D1B32A065120D99AE1A02722380735F73EE039B1AF116FF93808;PATH=/;MAX-AGE=5400 Server: cloudflare-nginx CF-RAY: 3c17e7fa23cd15a7-FRA |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1813 mistypes, associated with theyachtshop.co.uk:
If you are curious about what TLD extensions could also match the domain name of theyachtshop.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: