Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | The Standard | Search engines recommend title length of around 50-60 characters. The length of this title is 12. |
| Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
| Load time | 6.4561 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 531 348, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Quantcast global | 507 199 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
| Total links on homepage | We found 1 628 links | Honestly, this is a strange amount of links for a homepage. |
| Number of backlinks | Around 211 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 490.5KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 114.23.248.183. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | thedailyblog.co.nz kiwiblog.co.nz pundit.co.nz yournz.org whaleoil.co.nz |
These are the websites that fall into the same category as thestandard.org.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 6:10 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 237 937 930 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Tue, 30 May 2017 16:31:05 GMT Server: Apache/2.4.25 (Ubuntu) X-Powered-By: W3 Total Cache/0.9.5.4 Link: <https://thestandard.org.nz/wp-json/>; rel="https://api.w.org/", <https://wp.me/iKCS>; rel=shortlink Upgrade: h2 Connection: Upgrade Vary: Accept-Encoding X-Mod-Pagespeed: 1.11.33.5-0 Cache-Control: max-age=0, no-cache Content-Length: 501911 Content-Type: text/html; charset=UTF-8 |
| WHOIS information |
|---|
version: 7.40 query_datetime: 2017-07-04T09:43:07+12:00 domain_name: thestandard.org.nz query_status: 200 Active domain_dateregistered: 2007-08-03T09:48:03+12:00 domain_datebilleduntil: 2017-08-03T09:48:03+12:00 domain_datelastmodified: 2016-08-04T15:37:56+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Umbrellar Limited t/a 2day.com registrar_address1: Private Bag 92142 registrar_city: Auckland registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 9 977 3595 registrar_fax: +64 9 977 3596 registrar_email: registrant_contact_name: Lynn Kelvin Prentice registrant_contact_address1: 1N 6 Burgoyne Street, Grey Lynn registrant_contact_city: Auckland registrant_contact_province: Auckland registrant_contact_postalcode: 1021 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 21 569156 registrant_contact_email: admin_contact_name: The Standard Trust admin_contact_address1: 1N / 6 Burgoyne Street admin_contact_address2: Grey Lynn admin_contact_city: Auckland admin_contact_province: Auckland admin_contact_postalcode: 1021 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 21 569156 admin_contact_email: technical_contact_name: 2Day.com technical_contact_address1: Private Bag 92142 technical_contact_address2: Takapuna technical_contact_city: Auckland technical_contact_province: Auckland technical_contact_postalcode: 1309 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 9773595 technical_contact_fax: +64 9 9773596 technical_contact_email: ns_name_01: ns-1543.awsdns-00.co.uk ns_name_02: ns-380.awsdns-47.com ns_name_03: ns-945.awsdns-54.net ns_name_04: ns-1154.awsdns-16.org |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1722 mistypes, associated with thestandard.org.nz:
If you are curious about what TLD extensions could also match the domain name of thestandard.org.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: