Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Sarnia Observer | Search engines recommend title length of around 50-60 characters. The length of this title is 15. |
| Meta description | Current news, past stories, real estate guide, classifieds, and links. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 70 characters. |
| Load time | 4.8896 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 280 054, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Quantcast global | 246 911 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
| Total links on homepage | We found 266 links | This is a normal amount of links. |
| Number of backlinks | Around 11 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 101.4KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 207.96.132.149. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
| Domain overview | Registered on 2002-06-06 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain theobserver.ca is registered at Webnames.ca Inc. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional North America Canada Ontario Localities S Sarnia News and Media |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | blackburnnews.com thesarniajournal.ca lfpress.com tourismsarnialambton.com sarnialambton.on.ca |
These are the websites that fall into the same category as theobserver.ca, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 3:23 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 102 228 659 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Server: Apache/2.2.14 (Ubuntu) Location: http://www.theobserver.ca/ Vary: Accept-Encoding Content-Type: text/html; charset=iso-8859-1 Content-Length: 314 Date: Sat, 14 May 2016 04:31:08 GMT X-Varnish: 1681033024 1681016579 Age: 597 Via: 1.1 varnish Connection: keep-alive X-Cache: HIT X-Varnish-TTL: 302.878 HTTP/1.1 200 OK Content-Type: text/html;charset=UTF-8 Content-Language: en-CA Vary: Accept-Encoding Content-Length: 102115 Date: Sat, 14 May 2016 04:31:08 GMT X-Varnish: 705731110 705708666 Age: 857 Via: 1.1 varnish Connection: keep-alive X-Cache: HIT X-Varnish-TTL: 40.648 |
| WHOIS information |
|---|
Domain name: theobserver.ca Domain status: registered Creation date: 2002/06/06 Expiry date: 2017/06/06 Updated date: 2016/05/07 DNSSEC: Unsigned Registrar: Name: Webnames.ca Inc. Number: 70 Registrant: Name: Postmedia Network Inc. Administrative contact: Name: PostmediaSupport PostmediaSupport Postal address: 911 Golflinks Road Ancaster ON L9K1H9 Canada Phone: +1.9053042195 Fax: Email: [email protected] Technical contact: Name: PostmediaSupport PostmediaSupport Postal address: 911 Golflinks Road Ancaster ON L9K1H9 Canada Phone: +1.9053042195 Fax: Email: [email protected] Name servers: ns1.postmediadns.com ns2.postmediadns.com % WHOIS look-up made at 2016-05-14 04:31:15 (GMT) % % Use of CIRA's WHOIS service is governed by the Terms of Use in its Legal % Notice, available at http://www.cira.ca/legal-notice/?lang=en % % (c) 2016 Canadian Internet Registration Authority, (http://www.cira.ca/) |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1899 mistypes, associated with theobserver.ca:
If you are curious about what TLD extensions could also match the domain name of theobserver.ca well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: