Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | The National - Scottish News, Sport, Politics and more | Search engines recommend title length of around 50-60 characters. The length of this title is 54. |
| Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
| Keywords | The National - Scottish News, Sport, Politics and more | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 0.6213 seconds on average | Website load speed is pretty fast. |
| Alexa global | 83 225, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
| Total links on homepage | We found 172 links | This is a normal amount of links. |
| Number of backlinks | Around 992 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 26.3KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 157.240.21.63. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | wingsoverscotland.com commonspace.scot snp.org holyrood.com stv.tv |
These are the websites that fall into the same category as thenational.scot, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 3:15 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Location: http://www.thenational.scot// Date: Fri, 15 Apr 2016 12:49:23 GMT Content-Length: 64 Content-Type: text/html; charset=utf-8 HTTP/1.1 301 Moved Permanently Location: / Date: Fri, 15 Apr 2016 12:49:19 GMT Content-Length: 36 Content-Type: text/html; charset=utf-8 HTTP/1.1 200 OK Cache-Control: no-store Content-Type: text/html; charset=UTF-8 Date: Fri, 15 Apr 2016 12:49:19 GMT Server: H&T Simple HTTP Server Set-Cookie: HTGSID=ldnhotd40lirdufhhcmf6rb591; expires=Fri, 13-May-2016 12:49:20 GMT; Max-Age=2419200; path=/; HttpOnly Vary: Accept-Encoding X-Htgid: prod-router1 X-Powered-By: go1.5.3 Transfer-Encoding: chunked |
| WHOIS information |
|---|
% Copyright (c) 2014-2016 by Dot Scot Registry Limited % % Restricted rights. % Request "help" to get usage information. % Domain Name: thenational.scot Domain ID: D10002-SCOT WHOIS Server: whois.easyspace.com Referral URL: http://whois.easyspace.com Update Date: 2015-11-13T15:47:19.708Z Creation Date: 2014-11-07T16:49:14.411Z Registry Expiry Date: 2016-11-07T16:49:14.411Z Sponsoring Registrar: Easyspace Ltd Sponsoring Registrar IANA ID: 79 Domain Status: clientTransferProhibited https://www.icann.org/epp#clientTransferProhibited Domain Status: clientUpdateProhibited https://www.icann.org/epp#clientUpdateProhibited Registrant ID: tuQfZ427MKKcoxvT Registrant Name: Grant Gibson Registrant Organization: Herald and Times Group Registrant Street: 200 Renfield Street Registrant City: Glasgow Registrant State/Province: Lanarkshire Registrant Postal Code: G2 3QB Registrant Country: GB Registrant Phone: +44.1413026654 Registrant Phone Ext: Registrant Fax: Registrant Fax Ext: Registrant Email: [email protected] Admin ID: tuP5rQmmMOEcMsmv Admin Name: Graham Anderson Admin Organization: Herald and Times Group Admin Street: 200 Renfield Street Admin City: Glasgow Admin State/Province: Lanarkshire Admin Postal Code: G2 3QB Admin Country: GB Admin Phone: +44.1413026651 Admin Phone Ext: Admin Fax: Admin Fax Ext: Admin Email: [email protected] Tech ID: tu2qR131kmIkai0G Tech Name: Host Master Tech Organization: Easyspace Ltd Tech Street: Lister Pavilion Tech Street: Kelvin Campus Tech Street: West of Scotland Science Park Tech City: Glasgow Tech State/Province: Scotland Tech Postal Code: G20 0SP Tech Country: GB Tech Phone: +44.3707555066 Tech Phone Ext: Tech Fax: +44.1419316785 Tech Fax Ext: Tech Email: [email protected] Billing ID: tuKmQVVjgfBXSGac Billing Name: Kirsteen Wilson Billing Organization: Herald and Times Group Billing Street: 200 Renfield Street Billing City: Glasgow Billing State/Province: Lanarkshire Billing Postal Code: G2 3QB Billing Country: GB Billing Phone: +44.1413027617 Billing Phone Ext: Billing Fax: Billing Fax Ext: Billing Email: [email protected] Name Server: ns1.namecity.com Name Server: ns2.namecity.com DNSSEC: unsigned Canonical Name: thenational.scot IDN Tag: Latn >>> Last update of Whois database: 2016-04-15T12:48:41.445Z <<< % For more information on Whois status codes, please visit % https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en. % Terms and Conditions of Use % % The data in this record is provided by Dot Scot Registry Limited for informational purposes % only. Dot Scot Registry Limited does not guarantee its accuracy and cannot, under any % circumstances, be held liable in case the stored information would prove % to be wrong, incomplete or not accurate in any sense. % % All the domain data that is visible in the Whois service is protected by % law. It is not permitted to use it for any purpose other than technical or % administrative requirements associated with the operation of the Internet. % It is explicitly forbidden to extract, copy and/or use or re-utilise in % any form and by any means (electronically or not) the whole or a % quantitatively or qualitatively substantial part of the contents of the % Whois database without prior and explicit written permission by Dot Scot Registry Limited. % It is prohibited, in particular, to use it for transmission of unsolicited % and/or commercial and/or advertising by phone, fax, e-mail or for any % similar purposes. % % By maintaining the connection you assure that you have a legitimate % interest in the data and that you will only use it for the stated % purposes. You are aware that Dot Scot Registry Limited maintains the right to initiate legal % proceedings against you in the event of any breach of this assurance and % to bar you from using its Whois service. % % End of Whois record. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1800 mistypes, associated with thenational.scot:
If you are curious about what TLD extensions could also match the domain name of thenational.scot well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: