Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | The Mercury Bay Informer - News and Events, Information and Business Directory covering Whitianga, Tairua and Pauanui, NZ | Search engines recommend title length of around 50-60 characters. The length of this title is 121. |
| Meta description | Providing the latest Whitianga news, events and community information along with a local business directory and advertising for businesses in Whitianga, Pauanui, Tairua and the wider Mercury Bay area. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 200 characters. |
| Keywords | whitianga, new zealand, coromandel, local business, business directory, mercury bay, visitor information, travel | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 5.6663 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 950 939, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 116 links | This is a normal amount of links. |
| Number of backlinks | Around 7 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 70.4KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 111.65.228.4. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand Waikato Localities Whitianga |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | allaboutwhitianga.co.nz whitianga.co.nz tcdc.govt.nz thematarangibeachpaper.co.nz websiteinformer.com |
These are the websites that fall into the same category as theinformer.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 4:23 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; charset=utf-8 Server: Microsoft-IIS/7.5 Set-Cookie: ASP.NET_SessionId=xpkxudcpz5qglliekpryqh0g; path=/; HttpOnly X-AspNet-Version: 4.0.30319 X-Powered-By: ASP.NET Date: Fri, 03 Nov 2017 00:03:28 GMT Content-Length: 71828 |
| WHOIS information |
|---|
version: 8.0 query_datetime: 2017-11-23T04:41:30+13:00 domain_name: theinformer.co.nz query_status: 200 Active domain_dateregistered: 2007-03-31T10:04:22+12:00 domain_datebilleduntil: 2018-04-30T10:04:22+12:00 domain_datelastmodified: 2017-04-26T09:42:14+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: 1st Domains registrar_address1: P O Box 1520 registrar_address2: Christchurch Mail Centre registrar_city: Christchurch registrar_province: Canterbury registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 962 9520 registrar_fax: +64 3 962 9513 registrar_email: registrant_contact_name: Mercury Publishing Ltd registrant_contact_address1: 29 Coghill Street registrant_contact_city: Whitianga registrant_contact_postalcode: 3510 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 7 8662090 registrant_contact_fax: +64 7 8662092 registrant_contact_email: admin_contact_name: The Primary Focus Ltd admin_contact_address1: 26a Albert Street admin_contact_city: Whitianga admin_contact_postalcode: 3510 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 7 8665991 admin_contact_email: technical_contact_name: The Primary Focus technical_contact_address1: 26 Lee Street technical_contact_city: Whitianga technical_contact_province: Waikato technical_contact_postalcode: 3015 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 7 866 5991 technical_contact_fax: +64 7 866 5991 technical_contact_email: ns_name_01: ns1.1stdomains.net.nz ns_name_02: ns2.1stdomains.net.nz |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1768 mistypes, associated with theinformer.co.nz:
If you are curious about what TLD extensions could also match the domain name of theinformer.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: