Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Meta description | News, results, fixtures, live updates, history, squad, e-mail, and a discussion list. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 85 characters. |
| Load time | 1.5717 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 950 254, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 71 links | This is a normal amount of links. |
| Number of backlinks | Around 97 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 51.5KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 192.241.219.44. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Sports Football Rugby Union Clubs and Teams Oceania New Zealand Auckland |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | chiefs.co.nz superxv.com superrugby.co.nz hurricanes.co.nz thehighlanders.co.nz |
These are the websites that fall into the same category as theblues.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 1:38 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: nginx Date: Thu, 15 Jun 2017 17:58:03 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding Set-Cookie: PHPSESSID=jh27emssflq1sog7hc8fike4b1; path=/ Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate Pragma: no-cache Link: <http://theblues.co.nz/wp-json/>; rel="https://api.w.org/" Link: <http://theblues.co.nz/>; rel=shortlink X-Cache: EXPIRED |
| WHOIS information |
|---|
version: 8.0 query_datetime: 2017-07-13T12:57:10+12:00 domain_name: theblues.co.nz query_status: 200 Active domain_dateregistered: 2000-07-04T00:00:00+12:00 domain_datebilleduntil: 2018-06-04T15:42:06+12:00 domain_datelastmodified: 2017-05-08T16:02:05+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Umbrellar Limited t/a DiscountDomains registrar_address1: PO Box 302829 registrar_address2: North Harbour registrar_city: Auckland registrar_postalcode: 0751 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 9619550 registrar_fax: +64 3 3516705 registrar_email: registrant_contact_name: The Blues - Michael Redman registrant_contact_address1: Building 23, Gate 3, Unitech registrant_contact_address2: Carrington Rd registrant_contact_city: AUCKLAND registrant_contact_postalcode: 0000 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 21 947365 registrant_contact_fax: +64 9 8495300 registrant_contact_email: michael. admin_contact_name: Softsource - DNS Admin admin_contact_address1: 42 TawaDrive admin_contact_address2: Albany admin_contact_city: Auckland admin_contact_province: North isand admin_contact_postalcode: 0632 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 9183712 admin_contact_fax: +64 9 9183714 admin_contact_email: technical_contact_name: Softsource - DNS Admin technical_contact_address1: 42 TawaDrive technical_contact_address2: Albany technical_contact_city: Auckland technical_contact_province: North isand technical_contact_postalcode: 0632 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 9183712 technical_contact_fax: +64 9 9183714 technical_contact_email: ns_name_01: dns1.softsource.co.nz ns_name_02: dns2.softsource.co.nz |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1782 mistypes, associated with theblues.co.nz:
If you are curious about what TLD extensions could also match the domain name of theblues.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: