Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | Tax Policy, Inland Revenue | News and information about the Government's tax policy work programme | Search engines recommend title length of around 50-60 characters. The length of this title is 98. |
Meta description | The Policy and Strategy area of Inland Revenue (previously Policy Advice Division) advises the New Zealand Government on all aspects of tax law and reform and on social policy measures that interact with the tax system. This site has the the latest information about tax policy developments, new tax legislation, New Zealand's international tax law and tax policy resources. It brings together information like the Government's tax policy work programme, Government discussion documents on tax policy, commentaries on tax bills before Parliament and officials' reports on public submissions on bills. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 600 characters. |
Keywords | tax,tax policy,gtpp,generic tax policy process,discussion document,commentary,commentaries,tax bills,tax legislation,tax act,publications,news,international tax,new zealand,tax policy advice,double tax agreements,government,work programme,policy advice division,policy and strategy | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 1.7617 seconds on average | Load speed is a concern and should be improved if and when possible. |
Total links on homepage | We found 43 links | This is a normal amount of links. |
Page HTML size | 18KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 210.48.44.20. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
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Relevant categories | Business and Industry Arts and Entertainment > Visual Arts and Design Law and Government > Law |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | depression.org.nz energywise.govt.nz ero.govt.nz foodsafety.govt.nz intelliconnect.wkasiapacific.com macnicol.co.nz myd.govt.nz natlib.govt.nz nzmaths.co.nz nzustax.com passports.govt.nz putaiao.tki.org.nz reaa.govt.nz safetravel.govt.nz teara.govt.nz workandincome.govt.nz |
These are the websites that fall into the same category as taxpolicy.ird.govt.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Also of interest | corporate.aucklandairport.co.nz financialhotshot.club company-express.com.ua taxsummaries.pwc.com stats.govt.nz |
There is a good chance that the people interested in taxpolicy.ird.govt.nz find something of use on these websites, too. |
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Server: nginx Date: Fri, 20 Oct 2017 03:45:37 GMT Content-Type: text/html; charset=utf-8 Transfer-Encoding: chunked Connection: keep-alive Keep-Alive: timeout=10 Vary: Accept-Encoding Set-Cookie: SESS016d8b4efed347c5c7e3d1bcb12da9c6=5f2928ilrjgdemluioan8o1th4; expires=Sun, 12-Nov-2017 07:18:57 GMT; path=/; domain=.taxpolicy.ird.govt.nz Last-Modified: Tue, 10 Oct 2017 23:12:25 GMT ETag: "2c7c66f13a2d86f54242a71af6ed055a" Expires: Sun, 19 Nov 1978 05:00:00 GMT Cache-Control: must-revalidate X-XSS-Protection: 1; mode=block X-Frame-Options: DENY X-Content-Options: nosniff |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1716 mistypes, associated with taxpolicy.ird.govt.nz:
If you are curious about what TLD extensions could also match the domain name of taxpolicy.ird.govt.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: