Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Switchboard: Home | Search engines recommend title length of around 50-60 characters. The length of this title is 17. |
| Meta description | Support 24 hours a day about love, life and safer sex. Includes volunteers area. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 80 characters. |
| Load time | 1.1786 seconds on average | Website load speed is pretty fast. |
| Alexa global | 2 442 196, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 55 links | This is a normal amount of links. |
| Number of backlinks | Around 79 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 59.5KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 35.197.214.197. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Europe United Kingdom England London Society and Culture Gay, Lesbian, and Bisexual |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | switchboard.live switchboard.org etn-switchboard.eu onswitchboard.com switchboard.org.au |
These are the websites that fall into the same category as switchboard.lgbt, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 0:39 | We'd argue that average visit time should be improved. The best way to do it, we think, is by providing capticating quality content. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: nginx Date: Sat, 14 Oct 2017 08:19:23 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Keep-Alive: timeout=20 Set-Cookie: wordpress_google_apps_login=64f367e2d91cbcd96f4139887e0ed466; path=/; secure Link: <https://switchboard.lgbt/wp-json/>; rel="https://api.w.org/" Link: <https://switchboard.lgbt/>; rel=shortlink Vary: Accept-Encoding X-Cacheable: NO:Set Known Cookie Cache-Control: max-age=0, must-revalidate X-Cache: MISS X-Pass-Why: X-Cache-Group: normal X-Type: default |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1760 mistypes, associated with switchboard.lgbt:
If you are curious about what TLD extensions could also match the domain name of switchboard.lgbt well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: