Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | The Home of Swimming | The UK swimming resource from Swim England | Search engines recommend title length of around 50-60 characters. The length of this title is 65. |
| Meta description | The home of swimming in the UK, includes British Swimming, The Amateur Swimming Association and the Institute of Swimming; offers news, details on events, training, and contacts. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 178 characters. |
| Load time | 0.741 seconds on average | Website load speed is pretty fast. |
| Alexa global | 205 664, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Quantcast global | 100 724 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 37 links | This is a normal amount of links. |
| Number of backlinks | Around 1 011 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 56.1KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 54.247.82.79. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Sports Water Sports Swimming and Diving Organizations Europe United Kingdom |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | enjoy-swimming.com britishswimming.org swimmingresults.org swimmingworldmagazine.com swimsmooth.com |
These are the websites that fall into the same category as swimming.org, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 2:16 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 26 620 576 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Cache-Control: max-age=300, must-revalidate, max-age=0 Cache-control: no-cache="set-cookie" Content-Type: text/html; charset=UTF-8 Date: Sat, 12 Aug 2017 00:59:25 GMT Expires: Sat, 12 Aug 2017 00:59:25 GMT Last-Modified: Sat, 12 Aug 2017 00:59:25 GMT Link: <http://www.swimming.org/synchro/wp-json/>; rel="https://api.w.org/" Link: <http://www.swimming.org/synchro/?p=2707>; rel=shortlink Server: Apache Set-Cookie: AWSELB=C3CB957B16870CA90F2C087CE7629863FBB0DA2BA71B203923D9D28FFD29ED82E56AC4E591CFBCE5F239A28200FAF766687F66AF789B5DB59E2B698EF0D77A22D64020FE8F;PATH=/ Vary: Cookie,Accept-Encoding,User-Agent X-Pingback: http://www.swimming.org/synchro/xmlrpc.php transfer-encoding: chunked Connection: keep-alive |
| WHOIS information |
|---|
Domain Name: SWIMMING.ORG Registry Domain ID: D1199092-LROR Registrar WHOIS Server: Registrar URL: http://www.networksolutions.com Updated Date: 2015-04-14T08:05:36Z Creation Date: 1996-09-26T04:00:00Z Registry Expiry Date: 2023-09-25T04:00:00Z Registrar Registration Expiration Date: Registrar: Network Solutions, LLC Registrar IANA ID: 2 Registrar Abuse Contact Email: Registrar Abuse Contact Phone: Reseller: Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited Registry Registrant ID: C3109282-LROR Registrant Name: AMATEUR SWIMMING ASSOCIATION Registrant Organization: AMATEUR SWIMMING ASSOCIATION Registrant Street: PAVILION 3, SPORTPARK Registrant Street: 3 OAKWOOD DRIVE, LOUGHBOROUGH UNIVERSITY Registrant City: Loughborough Registrant State/Province: LEICESTERSHIRE Registrant Postal Code: LE11 3QF Registrant Country: GB Registrant Phone: +1.441509618724 Registrant Phone Ext: Registrant Fax: Registrant Fax Ext: Registrant Email: cathy. Registry Admin ID: C3109282-LROR Admin Name: AMATEUR SWIMMING ASSOCIATION Admin Organization: AMATEUR SWIMMING ASSOCIATION Admin Street: PAVILION 3, SPORTPARK Admin Street: 3 OAKWOOD DRIVE, LOUGHBOROUGH UNIVERSITY Admin City: Loughborough Admin State/Province: LEICESTERSHIRE Admin Postal Code: LE11 3QF Admin Country: GB Admin Phone: +1.441509618724 Admin Phone Ext: Admin Fax: Admin Fax Ext: Admin Email: cathy. Registry Tech ID: C3109282-LROR Tech Name: AMATEUR SWIMMING ASSOCIATION Tech Organization: AMATEUR SWIMMING ASSOCIATION Tech Street: PAVILION 3, SPORTPARK Tech Street: 3 OAKWOOD DRIVE, LOUGHBOROUGH UNIVERSITY Tech City: Loughborough Tech State/Province: LEICESTERSHIRE Tech Postal Code: LE11 3QF Tech Country: GB Tech Phone: +1.441509618724 Tech Phone Ext: Tech Fax: Tech Fax Ext: Tech Email: cathy. Name Server: NS-1170.AWSDNS-18.ORG Name Server: NS-55.AWSDNS-06.COM Name Server: NS-1909.AWSDNS-46.CO.UK Name Server: NS-963.AWSDNS-56.NET DNSSEC: unsigned URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/ >>> Last update of WHOIS database: 2017-04-13T10:49:33Z <<< For more information on Whois status codes, please visit https://icann.org/epp Access to Public Interest Registry WHOIS information is provided to assist persons in determining the contents of a domain name registration record in the Public Interest Registry registry database. The data in this record is provided by Public Interest Registry for informational purposes only, and Public Interest Registry does not guarantee its accuracy. This service is intended only for query-based access. You agree that you will use this data only for lawful purposes and that, under no circumstances will you use this data to: (a) allow, enable, or otherwise support the transmission by e-mail, telephone, or facsimile of mass unsolicited, commercial advertising or solicitations to entities other than the data recipient's own existing customers; or (b) enable high volume, automated, electronic processes that send queries or data to the systems of Registry Operator, a Registrar, or Afilias except as reasonably necessary to register domain names or modify existing registrations. All rights reserved. Public Interest Registry reserves the right to modify these terms at any time. By submitting this query, you agree to abide by this policy. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1740 mistypes, associated with swimming.org:
If you are curious about what TLD extensions could also match the domain name of swimming.org well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: