Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Home | Sun Life Financial | Search engines recommend title length of around 50-60 characters. The length of this title is 25. |
| Meta description | Financial Services, Toronto, Canada (NYSE: SLC) | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 47 characters. |
| Load time | 1.9819 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 20 660, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
| Quantcast global | 33 605 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 242 links | This is a normal amount of links. |
| Number of backlinks | Around 691 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 61.4KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 23.77.231.27. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Business Financial Services World Français Commerce et économie Services financiers |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | sunlife.ca manulife.com sunlife.com.ph pshcp.ca greatwestlife.com |
These are the websites that fall into the same category as sunlife.com, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 6:03 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 40 184 182 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Content-Type: text/html; charset=UTF-8 x-vgn-hpd-variations-key: b718ba7b7a3cdb6258750cdcfe542efa Expires: Sun, 13 Aug 2017 23:34:34 GMT Content-Length: 61943 ETag: "6116e579-1aba-48d6-b327-8c4e01693cc2" Cache-Control: max-age=0 x-vgn-hpd-cached: true P3p: CP="NOI ADM DEV PSAi COM NAV OUR IND" s-maxage: 14400 X-Frame-Options: SAMEORIGIN X-UA-Compatible: IE=edge Date: Sun, 13 Aug 2017 23:34:34 GMT Connection: keep-alive Set-Cookie: SLFVISITID=.sunlife.com; path=/; domain=httponly |
| WHOIS information |
|---|
Whois Server Version 2.0
Domain names in the .com and .net domains can now be registered
with many different competing registrars. Go to http://www.internic.net
for detailed information.
Domain Name: SUNLIFE.COM
Registrar: TUCOWS DOMAINS INC.
Sponsoring Registrar IANA ID: 69
Whois Server: whois.tucows.com
Referral URL: http://www.tucowsdomains.com
Name Server: A1-225.AKAM.NET
Name Server: A14-66.AKAM.NET
Name Server: A5-67.AKAM.NET
Name Server: A6-64.AKAM.NET
Name Server: A7-65.AKAM.NET
Name Server: A8-66.AKAM.NET
Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Updated Date: 14-nov-2015
Creation Date: 07-apr-1993
Expiration Date: 08-apr-2021
>>> Last update of whois database: Tue, 09 May 2017 13:57:40 GMT <<<
For more information on Whois status codes, please visit https://icann.org/epp
NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar. Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.
TERMS OF USE: You are not authorized to access or query our Whois
database through the use of electronic processes that are high-volume and
automated except as reasonably necessary to register domain names or
modify existing registrations; the Data in VeriSign Global Registry
Services' ("VeriSign") Whois database is provided by VeriSign for
information purposes only, and to assist persons in obtaining information
about or related to a domain name registration record. VeriSign does not
guarantee its accuracy. By submitting a Whois query, you agree to abide
by the following terms of use: You agree that you may use this Data only
for lawful purposes and that under no circumstances will you use this Data
to: (1) allow, enable, or otherwise support the transmission of mass
unsolicited, commercial advertising or solicitations via e-mail, telephone,
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The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.
IP Address: 62.75.137.71
Maximum Daily connection limit reached. Lookup refused. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1788 mistypes, associated with sunlife.com:
If you are curious about what TLD extensions could also match the domain name of sunlife.com well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: