Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Sto New Zealand | Render - Plaster Systems, Cladding & Construction | Search engines recommend title length of around 50-60 characters. The length of this title is 67. |
| Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
| Load time | 0.5313 seconds on average | Website load speed is pretty fast. |
| Alexa global | 922 211, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 65 links | This is a normal amount of links. |
| Number of backlinks | Around 28 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 52.5KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 104.27.181.129. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | sto.co.uk stoau.com.au sto-sea.com specialized.co.nz reseneconstruction.co.nz |
These are the websites that fall into the same category as sto.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Sun, 25 Jun 2017 23:04:15 GMT Content-Type: text/html Transfer-Encoding: chunked Connection: keep-alive Set-Cookie: __cfduid=d29c29b94ce9bd5ad18daf84a70acbdd21498431855; expires=Mon, 25-Jun-18 23:04:15 GMT; path=/; domain=.sto.co.nz; HttpOnly X-Powered-By: PHP/5.3.27 Server: cloudflare-nginx CF-RAY: 374b9099000a088d-FRA |
| WHOIS information |
|---|
version: 7.40 query_datetime: 2017-07-06T07:00:59+12:00 domain_name: sto.co.nz query_status: 200 Active domain_dateregistered: 2002-05-17T09:07:45+12:00 domain_datebilleduntil: 2021-05-17T09:07:45+12:00 domain_datelastmodified: 2016-10-21T18:08:12+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: 1st Domains registrar_address1: P O Box 1520 registrar_address2: Christchurch Mail Centre registrar_city: Christchurch registrar_province: Canterbury registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 962-9520 registrar_fax: +64 3 962-9513 registrar_email: registrant_contact_name: STOANZ Ltd. registrant_contact_address1: 72 Abel Smith Street, Ground registrant_contact_address2: Level, Te Aro registrant_contact_city: WELLINGTON registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 4 8014745 registrant_contact_fax: +64 4 3849828 registrant_contact_email: admin_contact_name: STO admin_contact_address1: 72 Abel Smith Street admin_contact_city: Wellington admin_contact_postalcode: 6011 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 4 801-7794 admin_contact_fax: +64 4 3849828 admin_contact_email: technical_contact_name: TEAMnetwork technical_contact_address1: Boulcott ST technical_contact_address2: Wellington technical_contact_city: Wellington technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 21 556759 technical_contact_email: tim. ns_name_01: clark.ns.cloudflare.com ns_name_02: jean.ns.cloudflare.com |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 871 mistypes, associated with sto.co.nz:
If you are curious about what TLD extensions could also match the domain name of sto.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: