Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
---|---|---|
Website meta title | STA Travel | Cheap flights | Travel deals | Hotels & hostels | Insurance | Tours | Search engines recommend title length of around 50-60 characters. The length of this title is 80. |
Meta description | Travel agent offering student travel and cheap flights. Retail locations throughout New Zealand, a call centre and an online presence. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 134 characters. |
Keywords | home, homepage, sta home, sta travel home | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 0.3908 seconds on average | Website load speed is pretty fast. |
Alexa global | 326 659, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 393 links | This is a normal amount of links. |
Number of backlinks | Around 119 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 66.4KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
Website server | Server appears to be online. The IP address for the server is 205.217.198.212. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Regional Oceania New Zealand Travel and Tourism Travel Services Travel Agents |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | flightcentre.co.nz houseoftravel.co.nz helloworld.co.nz webjet.co.nz skyscanner.co.nz |
These are the websites that fall into the same category as statravel.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 3:25 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
---|
HTTP/1.1 200 OK Server: Apache Vary: Accept-Encoding Content-Type: text/html;charset=UTF-8 Date: Sat, 03 Jun 2017 02:29:10 GMT lsrequestid: 39350480 X-XSS-Protection: 1; mode=block Transfer-Encoding: chunked X-Content-Type-Options: nosniff X-Frame-Options: SAMEORIGIN Connection: Keep-Alive |
WHOIS information |
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version: 7.40 query_datetime: 2017-07-05T03:22:44+12:00 domain_name: statravel.co.nz query_status: 200 Active domain_dateregistered: 1998-02-23T00:00:00+13:00 domain_datebilleduntil: 2018-02-23T00:00:00+13:00 domain_datelastmodified: 2017-02-15T19:15:23+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: CSC Corporate Domains, Inc registrar_address1: 2711 Centerville Road registrar_city: Wilmington registrar_province: Delaware registrar_postalcode: 19808 registrar_country: US (UNITED STATES) registrar_phone: +1 302 6365400 registrar_fax: +1 302 6365454 registrar_email: registrant_contact_name: STA Travel (NZ) Limited registrant_contact_address1: Telco Building, Level 14 registrant_contact_address2: 16 Kingston Street registrant_contact_city: Auckland registrant_contact_province: NSW registrant_contact_postalcode: 1010 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 93039553 registrant_contact_fax: +64 93039553 registrant_contact_email: admin_contact_name: STA Travel (NZ) Limited admin_contact_address1: Telco Building, Level 14 admin_contact_address2: 16 Kingston Street admin_contact_city: Auckland admin_contact_province: NSW admin_contact_postalcode: 1010 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 93039553 admin_contact_fax: +64 93039553 admin_contact_email: technical_contact_name: Steven Brown technical_contact_address1: Priory House, 6 Wrights Lane technical_contact_city: London technical_contact_province: EN technical_contact_postalcode: W8 6TA technical_contact_country: GB (UNITED KINGDOM) technical_contact_phone: +44 2074408033 technical_contact_fax: +44 2079384593 technical_contact_email: ns_name_01: ns1.p15.dynect.net ns_name_02: ns2.p15.dynect.net ns_name_03: ns3.p15.dynect.net ns_name_04: ns4.p15.dynect.net |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1710 mistypes, associated with statravel.co.nz:
If you are curious about what TLD extensions could also match the domain name of statravel.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: