Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Southern Cross Healthcare Group – New Zealand | Search engines recommend title length of around 50-60 characters. The length of this title is 51. |
| Meta description | New Zealand health insurer providing private medical insurance. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 63 characters. |
| Load time | 5.9518 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 179 317, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Quantcast global | 83 705 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 46 links | This is a normal amount of links. |
| Number of backlinks | Around 3 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 16.8KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 202.175.134.155. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Auckland, Auckland, New Zealand. |
| Domain overview | Registered on 1998-01-18 11:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain southerncross.co.nz is registered at ProDNS |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand Health Hospitals |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | scti.co.nz healthnavigator.org.nz healthpoint.co.nz health.govt.nz countdown.co.nz |
These are the websites that fall into the same category as southerncross.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 4:18 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 57 154 530 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 MOVED PERMANENTLY Location:http://www.southerncross.co.nz/ HTTP/1.1 301 MOVED PERMANENTLY Location:https://www.southerncross.co.nz/ HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; charset=utf-8 Server: Microsoft-IIS/7.5 Set-Cookie: .ASPXANONYMOUS=pHbst_Pi0QEkAAAAY2Y2NDliOTItODQ4YS00NGY4LWI4MGYtMTUzZjA4ZjJlODUx0; expires=Thu, 21-Jul-2016 02:00:56 GMT; path=/; secure; HttpOnly Set-Cookie: ASP.NET_SessionId=gqkn4kkznzkx20ds4mbdtn30; path=/; secure; HttpOnly Set-Cookie: .ASPXANONYMOUS=pHbst_Pi0QEkAAAAY2Y2NDliOTItODQ4YS00NGY4LWI4MGYtMTUzZjA4ZjJlODUx0; expires=Thu, 21-Jul-2016 02:00:56 GMT; path=/; secure; HttpOnly Set-Cookie: ASP.NET_SessionId=gqkn4kkznzkx20ds4mbdtn30; path=/; secure; HttpOnly Set-Cookie: language=en-NZ; path=/; secure; HttpOnly X-Powered-By: ASP.NET sxserver: 7 Date: Thu, 12 May 2016 15:20:56 GMT Content-Length: 18841 |
| WHOIS information |
|---|
% NZRS Limited % Users confirm on submission their agreement to all published Terms % version: 5.00 query_datetime: 2016-05-13T03:21:03+12:00 domain_name: southerncross.co.nz query_status: 200 Active domain_dateregistered: 1998-01-19T00:00:00+13:00 domain_datebilleduntil: 2016-06-01T00:00:00+12:00 domain_datelastmodified: 2016-05-01T23:36:18+12:00 domain_delegaterequested: yes domain_signed: no % registrar_name: ProDNS registrar_address1: A division of Orcon Internet Limited registrar_address2: PO Box 302362 registrar_city: North Harbour registrar_province: Auckland registrar_postalcode: 1330 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 9 444-4414 registrar_fax: +64 9 444-4444 registrar_email: [email protected] % registrant_contact_name: Southern Cross Medical Care Society registrant_contact_address1: PO Box 99934 registrant_contact_address2: Lv1 Ernst and Young Building, 2 Takutai Square registrant_contact_city: AUCKLAND registrant_contact_province: CBD registrant_contact_postalcode: 1149 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 356 0925 registrant_contact_fax: +64 9 373 5074 registrant_contact_email: [email protected] % admin_contact_name: Kaye Maclean admin_contact_address1: PO Box 99934 admin_contact_address2: , 2 Takutai Square admin_contact_city: AUCKLAND admin_contact_province: Newmarket admin_contact_postalcode: 1149 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 356 0925 admin_contact_fax: +64 9 373 5074 admin_contact_email: [email protected] % technical_contact_name: DNS Admin Datacom Systems Limited technical_contact_address1: PO Box 6041 technical_contact_city: Auckland technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 303-1489 technical_contact_fax: +64 9 303-0317 technical_contact_email: [email protected] % ns_name_01: ns.datacom.co.nz ns_name_02: ns1.datacom.co.nz % % Users are advised that the following activities are strictly forbidden. % % Using multiple WHOIS queries, or using the output of multiple WHOIS % queries in conjunction with any other facility or service, to enable % or effect a download of part or all of the .nz Register. % % Using any information contained in the WHOIS query output to attempt a % targeted contact campaign with any person, or any organisation, using any % medium. % % A breach of these conditions will be treated as a breach of the .nz Policies % and Procedures. Sanctions in line with those specified in the policies and % procedures at www.dnc.org.nz may result from any breach. % % Copyright InternetNZ |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1890 mistypes, associated with southerncross.co.nz:
If you are curious about what TLD extensions could also match the domain name of southerncross.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: