Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Snickers Direct | Search engines recommend title length of around 50-60 characters. The length of this title is 15. |
| Meta description | Sells workwear items. Includes size charts, product list and online purchasing. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 79 characters. |
| Keywords | Snickers Trousers, Snickers Shirts, Snickers Jackets, Snickers Clothing and Snickers Safety Boots | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 3.1002 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 987 704, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 619 links | Honestly, this is a strange amount of links for a homepage. |
| Number of backlinks | Around 6 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 189.3KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 138.128.168.243. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Orlando, Florida, United States. |
| Domain overview | Registered on 2001-01-11 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain snickersdirect.co.uk is registered at 1 & 1 Internet SE |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Europe United Kingdom Business and Economy Shopping Clothing Workwear |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | snickersuk.com safetybootsuk.co.uk snickersworkwear.co.uk snickersworkwear.com snickersonline.co.uk |
These are the websites that fall into the same category as snickersdirect.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 5:40 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Date: Fri, 03 Jun 2016 15:59:07 GMT Server: Apache Location: http://www.snickersdirect.co.uk/ Content-Length: 310 Content-Type: text/html; charset=iso-8859-1 HTTP/1.1 200 OK Date: Fri, 03 Jun 2016 15:59:07 GMT Server: Apache X-Powered-By: PHP/5.4.45 Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Set-Cookie: PHPSESSID=1a11de9ae2ab67c4bf233ec065511b70; path=/; HttpOnly Set-Cookie: language=en; expires=Sun, 03-Jul-2016 15:59:07 GMT; path=/; domain=www.snickersdirect.co.uk Set-Cookie: currency=GBP; expires=Sun, 03-Jul-2016 15:59:07 GMT; path=/; domain=www.snickersdirect.co.uk Content-Length: 186560 Content-Type: text/html; charset=utf-8 |
| WHOIS information |
|---|
Domain name: snickersdirect.co.uk Registrant: J&B Electric Power Tool Co Ltd Trading as: J & B Electric Power Tool Co Ltd Registrant type: UK Limited Company, (Company number: 946657) Registrant's address: 65A, Manchester Road Bolton BL2 1ES United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 09-Oct-2015 Registrar: 1 & 1 Internet SE [Tag = 1AND1] URL: https://www.1and1.co.uk Relevant dates: Registered on: 11-Jan-2001 Expiry date: 11-Jan-2017 Last updated: 08-Jan-2016 Registration status: Registered until expiry date. Name servers: ns1.theplanet.com ns2.theplanet.com WHOIS lookup made at 16:59:13 03-Jun-2016 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2016. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1782 mistypes, associated with snickersdirect.co.uk:
If you are curious about what TLD extensions could also match the domain name of snickersdirect.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: