Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Buy Discount Perfume, Fragrance, Cosmetics & Nail Polish Online at Smellycat | Search engines recommend title length of around 50-60 characters. The length of this title is 76. |
| Meta description | Smellycat - where shopping online makes perfect scents - offers genuine designer fragrance, body lotions and deodorants at incredible prices. Shop online and get up to 30% off the RRP! Based in Auckland, delivery times range from only 1 to 3 working days throughout New Zealand. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 278 characters. |
| Load time | 2.8376 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 977 930, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 93 links | This is a normal amount of links. |
| Number of backlinks | Around 5 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 26.2KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 54.252.148.190. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | perfumenz.co.nz perfumestore.co.nz theperfumebar.co.nz scentmap.com fragrancesoftheworld.com |
These are the websites that fall into the same category as smellycat.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 5:23 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: openresty Date: Wed, 17 May 2017 04:46:33 GMT Content-Type: text/html; charset=utf-8 Content-Length: 26610 Connection: keep-alive Cache-Control: no-cache, no-store, must-revalidate Pragma: no-cache Expires: -1 Set-Cookie: visitorDeviceClass=desktop; path=/ Set-Cookie: ASP.NET_SessionId=0mtnom5vvmbypl1k0n43nvjh; path=/; HttpOnly X-FullPageCaching: ServedSkippedCacheMiss X-FullPageCaching: Stored Set-Cookie: visitorDeviceClass=desktop; path=/ Set-Cookie: ASP.NET_SessionId=0mtnom5vvmbypl1k0n43nvjh; path=/; HttpOnly Set-Cookie: ANONID_FS169404=17.05.2017 04:46:33.153; domain=smellycat.co.nz; expires=Thu, 17-May-2018 04:46:33 GMT; path=/ Set-Cookie: ANONID169404=bc5091aa-7c19-4fcb-b6b0-82e0193aa146; domain=smellycat.co.nz; expires=Thu, 17-May-2018 04:46:33 GMT; path=/ Set-Cookie: VISID169404=1721404b-543c-4ad8-bb79-3a4e73e1a515#www.smellycat.co.nz#17.05.2017 04:46:33.153; domain=smellycat.co.nz; expires=Wed, 17-May-2017 05:16:33 GMT; path=/ |
| WHOIS information |
|---|
version: 7.40 query_datetime: 2017-07-06T15:56:23+12:00 domain_name: smellycat.co.nz query_status: 200 Active domain_dateregistered: 2009-10-03T09:36:03+13:00 domain_datebilleduntil: 2017-10-03T09:36:03+13:00 domain_datelastmodified: 2016-08-16T10:27:25+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: 1st Domains registrar_address1: P O Box 1520 registrar_address2: Christchurch Mail Centre registrar_city: Christchurch registrar_province: Canterbury registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 962-9520 registrar_fax: +64 3 962-9513 registrar_email: registrant_contact_name: CS Company Ltd registrant_contact_address1: PO Box 59096 registrant_contact_city: Mangere Bridge registrant_contact_province: Akl registrant_contact_postalcode: 2151 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 6342127 registrant_contact_fax: +64 9 6364783 registrant_contact_email: admin_contact_name: CS Company Ltd admin_contact_address1: PO Box 59096 admin_contact_city: Mangere Bridge admin_contact_province: Akl admin_contact_postalcode: 2151 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 6342127 admin_contact_fax: +64 9 6364783 admin_contact_email: technical_contact_name: CS Company Ltd technical_contact_address1: PO Box 59096 technical_contact_city: Mangere Bridge technical_contact_province: Akl technical_contact_postalcode: 2151 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 6342127 technical_contact_fax: +64 9 6364783 technical_contact_email: ns_name_01: ns1.worldsecuresystems.com ns_name_02: ns2.worldsecuresystems.com ns_name_03: ns3.worldsecuresystems.com |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1770 mistypes, associated with smellycat.co.nz:
If you are curious about what TLD extensions could also match the domain name of smellycat.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: