Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | SMAU | Search engines recommend title length of around 50-60 characters. The length of this title is 4. |
| Meta description | Portal of the main Italian exhibition on information technologies. Latest trends, news and debates. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 99 characters. |
| Load time | 0.4472 seconds on average | Website load speed is pretty fast. |
| Alexa global | 580 524, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 67 links | This is a normal amount of links. |
| Number of backlinks | Around 9 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 34.2KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 212.25.180.26. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
| Domain overview | Registered on 1996-01-29 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain smau.it is registered at Aziende Italia s.r.l. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Europe Italy Lombardy Localities Milan Business and Economy Conferences World Italiano Affari Risorse Eventi |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | economyup.it startupitalia.eu corrierecomunicazioni.it datamanager.it digital4.biz |
These are the websites that fall into the same category as smau.it, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 1:47 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Server: nginx/1.2.1 Date: Sat, 21 May 2016 05:21:47 GMT Content-Type: text/html Content-Length: 184 Connection: keep-alive Location: http://www.smau.it/ HTTP/1.1 302 FOUND Date: Sat, 21 May 2016 05:21:47 GMT Content-Type: text/html; charset=utf-8 Content-Length: 0 Connection: keep-alive Content-Language: it Vary: Accept-Language, Cookie, Host Location: http://www.smau.it/company/pages/home/ Cache-Control: no-cache P3p: policyref="http://www.smau.it/p3p.xml", CP="CAO DSP COR DEVi IVAi IVAd CONi HISi TELi OUR SAMi IND PHY ONL UNI PUR COM NAV INT DEM CNT STA" X-WA-Backend: vm0064 Set-Cookie: X-WA-Backend=vm0064;Domain=.smau.it;Path=/;Max-Age=604800 HTTP/1.1 200 OK Date: Sat, 21 May 2016 05:21:47 GMT Content-Type: text/html; charset=utf-8 Content-Length: 34963 Connection: keep-alive Vary: Cookie, Accept-Language, Host P3p: policyref="http://www.smau.it/p3p.xml", CP="CAO DSP COR DEVi IVAi IVAd CONi HISi TELi OUR SAMi IND PHY ONL UNI PUR COM NAV INT DEM CNT STA" Content-Language: it Set-Cookie: csrftoken=bf7e9703fe998b875046d012083da8cb; expires=Sat, 20-May-2017 05:21:47 GMT; Max-Age=31449600; Path=/ X-WA-Backend: vm0064 Set-Cookie: X-WA-Backend=vm0064;Domain=.smau.it;Path=/;Max-Age=604800 |
| WHOIS information |
|---|
********************************************************************* * Please note that the following result could be a subgroup of * * the data contained in the database. * * * * Additional information can be visualized at: * * http://www.nic.it/cgi-bin/Whois/whois.cgi * ********************************************************************* Domain: smau.it Status: ok Created: 1996-01-29 00:00:00 Last Update: 2016-03-18 00:45:14 Expire Date: 2017-03-02 Registrant Organization: Promotor ICT S.R.L. Address: Via Milazzo 30 Bologna 40121 BO IT Created: 2011-03-01 11:48:56 Last Update: 2011-03-01 11:48:56 Admin Contact Name: Pierantonio Macola Organization: Promotor ICT S.R.L. Address: Via Milazzo 30 Bologna 40121 BO IT Created: 2011-03-01 11:48:56 Last Update: 2011-03-01 11:48:56 Technical Contacts Name: Pierantonio Macola Organization: Promotor ICT S.R.L. Address: Via Milazzo 30 Bologna 40121 BO IT Created: 2011-03-01 11:48:56 Last Update: 2011-03-01 11:48:56 Registrar Organization: Aziende Italia s.r.l. Name: AZIENDEITALIA-REG Web: http://www.aziendeitalia.com Nameservers dns.aziendeitalia.com dns4.aziendeitalia.com dns3.aziendeitalia.com |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1424 mistypes, associated with smau.it:
If you are curious about what TLD extensions could also match the domain name of smau.it well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: