Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
---|---|---|
Website meta title | 新浪首页 | Search engines recommend title length of around 50-60 characters. The length of this title is 4. |
Meta description | China's famouse IM provider. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 28 characters. |
Keywords | 新浪,新浪网,SINA,sina,sina.com.cn,新浪首页,门户,资讯 | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 2.2912 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 19, as last updated | According to Alexa, the website is frequently visited and is very popular. |
Quantcast global | 15 483 | The site is well known, judging by QUANTCAST rank. |
Total links on homepage | We found 2 134 links | Honestly, this is a strange amount of links for a homepage. |
Number of backlinks | Around 61 098 | If even half of these are high quality, it speaks volumes of the website's worth. |
Page HTML size | 57.8KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 202.108.33.60. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | World Chinese Simplified CN 计算机 互联网 门户网站 |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | 163.com baidu.com cn.msn.com cn.yahoo.com douban.com gycnews.com hao123.com ifeng.com qq.com sohu.com taobao.com tom.com weibo.com xinhuanet.com youku.com |
These are the websites that fall into the same category as sina.com.cn, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Also of interest | ifeng.com weibo.com zhibo8.cc xueqiu.com image.so.com |
There is a good chance that the people interested in sina.com.cn find something of use on these websites, too. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Monthly traffic | 612.36M | Suffice to say, the website is massively popular. |
Visitor delta | +4.84% | The past month has seen growth in overall estimated traffic. |
Time spent on site | 3:37 | People are in no hurry to leave the website, great! |
sina.com.cn Traffic Bounce Rate | 60.74% | A decent amount of visitors seem to find valuable information on this website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 12 729 853 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
---|
HTTP/1.1 200 OK Server: nginx/1.2.8 Date: Mon, 11 Dec 2017 06:05:02 GMT Content-Type: text/html Content-Length: 58936 Connection: keep-alive Vary: Accept-Encoding P3P: CP="CURa ADMa DEVa PSAo PSDo OUR BUS UNI PUR INT DEM STA PRE COM NAV OTC NOI DSP COR" Cache-Control: no-cache Expires: Mon, 11 Dec 2017 06:05:01 GMT Last-Modified: Tue, 28 Nov 2017 10:28:12 GMT+8 DPOOL_HEADER: 10.69.14.41 SINA-LB: aGwuOTAuc2c1LmphLmxiLnNpbmFub2RlLmNvbQ== SINA-TS: ZDhlYzk2Y2UgMCAwIDAgMTIgNDAwCg== Age: 1136210 X-Cache: HIT from blog-front002.blog.ja.sinanode.com Cache-Control: no-store |
WHOIS information |
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Domain Name: sina.com.cn ROID: 20021209s10011s00082127-cn Domain Status: clientDeleteProhibited Domain Status: serverDeleteProhibited Domain Status: clientUpdateProhibited Domain Status: serverUpdateProhibited Domain Status: clientTransferProhibited Domain Status: serverTransferProhibited Registrant ID: sinacomcn2 Registrant: 北京新浪互联信息服务有限公司 Registrant Contact Email: .cn Sponsoring Registrar: 北京新网数码信息技术有限公司 Name Server: ns1.sina.com.cn Name Server: ns2.sina.com.cn Name Server: ns3.sina.com.cn Name Server: ns4.sina.com.cn Registration Time: 1998-11-20 00:00:00 Expiration Time: 2019-12-04 09:32:35 DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1260 mistypes, associated with sina.com.cn:
If you are curious about what TLD extensions could also match the domain name of sina.com.cn well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: