Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | LEGO Shop | LEGO Shop | Search engines recommend title length of around 50-60 characters. The length of this title is 21. |
| Meta description | Educational toys designed to inspire. With the latest learning toys, construction toys and more, your little ones can enjoy endless hours of imaginative play. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 158 characters. |
| Load time | 0.5726 seconds on average | Website load speed is pretty fast. |
| Total links on homepage | We found 64 links | This is a normal amount of links. |
| Page HTML size | 254.9KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 23.8.9.86. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Games Shopping Arts and Entertainment People and Society |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | angelfire.com bricklink.com brickpicker.com brickset.com brickshelf.com brothers-brick.com eurobricks.com flickr.com harley-davidson.com lego.wikia.com lugnet.com peeron.com store.fifa.com us.versace.com |
These are the websites that fall into the same category as shop.lego.com, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
| Also of interest | brickset.com bricklink.com hothbricks.com clic.reussissonsensemble.fr kselephantsanctuary.org |
There is a good chance that the people interested in shop.lego.com find something of use on these websites, too. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Monthly traffic | 7.02M | Suffice to say, the website is massively popular. |
| Visitor delta | +7.06% | The past month has seen growth in overall estimated traffic. |
| Time spent on site | 00:03:54 | People are in no hurry to leave the website, great! |
| shop.lego.com Traffic Bounce Rate | 36.80% | A great result and shows that the content is of good enough depth and quality for most readers. |
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Cache-Control: public, max-age=60 Content-Type: text/html; charset=utf-8 ETag: W/"3fa21-kYsqispB75+Spk3mqujoSSmdkog" Server: nginx X-Content-Type-Options: nosniff X-Frame-Options: SAMEORIGIN X-XSS-Protection: 1; mode=block Date: Wed, 01 Nov 2017 01:31:43 GMT Transfer-Encoding: chunked Connection: keep-alive Connection: Transfer-Encoding |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1580 mistypes, associated with shop.lego.com:
If you are curious about what TLD extensions could also match the domain name of shop.lego.com well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: