Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Mountain Scene | Voice of Queenstown | Search engines recommend title length of around 50-60 characters. The length of this title is 36. |
| Meta description | Local news source for Queenstown. View selected news online or the entire print edition in digital format. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 106 characters. |
| Load time | 3.1235 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 929 403, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 151 links | This is a normal amount of links. |
| Number of backlinks | Around 154 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 140.9KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 203.97.24.201. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand News and Media Newspapers Regional Oceania New Zealand Otago Localities Queenstown Business and Economy Entertainment and Media |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | queenstown.com qldc.govt.nz lwb.co.nz experiencequeenstown.com 360queenstown-wanaka.com |
These are the websites that fall into the same category as scene.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 3:33 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Wed, 07 Jun 2017 13:33:39 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Vary: Accept-Encoding Link: <http://www.scene.co.nz/wp-json/>; rel="https://api.w.org/" Link: <http://www.scene.co.nz/>; rel=shortlink X-Content-Type-Options: nosniff x-xss-protection: 1; mode=block Set-Cookie: SRV=S3; path=/ |
| WHOIS information |
|---|
version: 8.0 query_datetime: 2017-07-07T16:38:00+12:00 domain_name: scene.co.nz query_status: 200 Active domain_dateregistered: 1999-12-17T00:00:00+13:00 domain_datebilleduntil: 2019-08-17T00:00:00+12:00 domain_datelastmodified: 2016-05-24T09:33:02+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Umbrellar Limited t/a Freeparking registrar_address1: Level 2, 2 Devon St East registrar_address2: www.freeparking.co.nz registrar_city: New Plymouth registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 6 7572881 registrar_fax: +64 6 7572883 registrar_email: registrant_contact_name: mountain scene registrant_contact_address1: PO Box 517 registrant_contact_city: Dunedin registrant_contact_province: Otago registrant_contact_postalcode: 9017 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 3 4774760 registrant_contact_email: .nz admin_contact_name: Mountain Scene admin_contact_address1: 52 Stuart Street admin_contact_city: Dunedin admin_contact_postalcode: 9016 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 3 4774760 admin_contact_email: technical_contact_name: Mountain Scene technical_contact_address1: 52 Stuart Street technical_contact_city: Dunedin technical_contact_postalcode: 9016 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 3 4774760 technical_contact_email: ns_name_01: ns1.alliedpress.co.nz ns_name_02: ns2.alliedpress.co.nz ns_name_03: ns3.alliedpress.co.nz ns_name_04: ns4.alliedpress.co.nz |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1352 mistypes, associated with scene.co.nz:
If you are curious about what TLD extensions could also match the domain name of scene.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: