Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Rothbury Insurance Brokers | Search engines recommend title length of around 50-60 characters. The length of this title is 26. |
| Meta description | Brokers for business, life, travel and home insurance. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 54 characters. |
| Keywords | insurance, domestic insurance, business insurance, life insurance, insurance brokers new zealand, steadfast | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 4.1934 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 988 034, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 192 links | This is a normal amount of links. |
| Number of backlinks | Around 43 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 46.4KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 202.174.116.204. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Auckland, Auckland, New Zealand. |
| Domain overview | Registered on 1998-04-21 12:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain rothbury.co.nz is registered at Umbrellar Limited t/a Domain Agent |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand Business and Economy Financial Services Insurance Multi-Line |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | crombielockwood.co.nz veroliability.co.nz aon.co.nz finsol.co.nz mortgagelinkhawkesbay.co.nz |
These are the websites that fall into the same category as rothbury.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 1:30 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Date: Tue, 27 Sep 2016 21:42:05 GMT Server: Apache/2.2.22 (Debian) Location: https://www.rothbury.co.nz/ Vary: Accept-Encoding Content-Length: 315 Content-Type: text/html; charset=iso-8859-1 HTTP/1.1 200 OK Date: Tue, 27 Sep 2016 21:42:06 GMT Server: Apache/2.2.22 (Debian) X-Powered-By: PHP/5.4.45-0+deb7u4 Set-Cookie: exp_last_visit=1159652526; expires=Wed, 27-Sep-2017 21:42:06 GMT; path=/; httponly Set-Cookie: exp_last_activity=1475012526; expires=Wed, 27-Sep-2017 21:42:06 GMT; path=/; httponly Set-Cookie: exp_tracker=%7B%220%22%3A%22index%22%2C%22token%22%3A%22c35ba73ddb9d4e2a257b9884fb981302%22%7D; path=/; httponly Set-Cookie: exp_csrf_token=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; path=/; httponly Set-Cookie: exp_csrf_token=803f8b11ce36cb389eb03be933d53418640968f8; expires=Tue, 27-Sep-2016 23:42:06 GMT; path=/; httponly Set-Cookie: exp_super_search_history=987090; expires=Wed, 28-Sep-2016 21:43:46 GMT; path=/; httponly Vary: Accept-Encoding Transfer-Encoding: chunked Content-Type: text/html; charset=UTF-8 |
| WHOIS information |
|---|
% Terms of Use % % By submitting a WHOIS query you are entering into an agreement with Domain % Name Commission Ltd on the following terms and conditions, and subject to % all relevant .nz Policies and procedures as found at https://dnc.org.nz/. % % It is prohibited to: % - Send high volume WHOIS queries with the effect of downloading part of or % all of the .nz Register or collecting register data or records; % - Access the .nz Register in bulk through the WHOIS service (ie. where a % user is able to access WHOIS data other than by sending individual queries % to the database); % - Use WHOIS data to allow, enable, or otherwise support mass unsolicited % commercial advertising, or mass solicitations to registrants or to % undertake market research via direct mail, electronic mail, SMS, telephone % or any other medium; % - Use WHOIS data in contravention of any applicable data and privacy laws, % including the Unsolicited Electronic Messages Act 2007; % - Store or compile WHOIS data to build up a secondary register of % information; % - Publish historical or non-current versions of WHOIS data; and % - Publish any WHOIS data in bulk. % % Copyright Domain Name Commission Limited (a company wholly-owned by Internet % New Zealand Incorporated) which may enforce its rights against any person or % entity that undertakes any prohibited activity without its written % permission. % % The WHOIS service is provided by NZRS Limited. % version: 7.40 query_datetime: 2016-09-28T10:42:13+13:00 domain_name: rothbury.co.nz query_status: 200 Active domain_dateregistered: 1998-04-22T00:00:00+12:00 domain_datebilleduntil: 2017-06-22T00:00:00+12:00 domain_datelastmodified: 2014-10-21T08:13:35+13:00 domain_delegaterequested: yes domain_signed: no % registrar_name: Umbrellar Limited t/a Domain Agent registrar_address1: PO Box 302829 registrar_address2: North Harbour registrar_city: Auckland registrar_postalcode: 0751 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 9619550 registrar_fax: +64 3 3516705 registrar_email: [email protected] % registrant_contact_name: Rothbury Group Ltd registrant_contact_address1: Level 18, 1 Queen Street registrant_contact_address2: Auckland registrant_contact_city: AUCKLAND registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 5808455 registrant_contact_email: [email protected] % admin_contact_name: Rothbury Insurance Brokers Ltd admin_contact_address1: PO Box 62608 admin_contact_address2: Central Park admin_contact_city: AUCKLAND admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 5799551 admin_contact_fax: +64 9 5791294 admin_contact_email: [email protected] % technical_contact_name: Sushil Chand technical_contact_address1: PO Box 62608 technical_contact_city: Auckland technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 5268333 technical_contact_email: [email protected] % ns_name_01: ns4.btg.co.nz ns_name_02: ns3.btg.co.nz % |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1705 mistypes, associated with rothbury.co.nz:
If you are curious about what TLD extensions could also match the domain name of rothbury.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: