Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Robertsons. The Insurance Specialists | Search engines recommend title length of around 50-60 characters. The length of this title is 37. |
| Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
| Keywords | Robertsons, Robinsons, Law, Insurance, Litigation, Michael, Robertson, Helen, Twomey, Jennifer, Thompson, Auckland, New, Zealand, Shortland, Street, Civil, litigation, Professional, indemnity, Public, liability, Solicitors, Lawyers, Policy, drafting, negligence, Risk, management, Kirsty, Harvey, Nicky, Sparkes, Barbarella, McCarthy, claims, Broker, Disciplinary, Hearings, review, Accountants, Directors, Officers, Barristers, Liability, Lloyds, High, Court, of, Appeal | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 2.4234 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Total links on homepage | We found 28 links | This is a normal amount of links. |
| Number of backlinks | Around 1 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 36.9KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 103.242.245.142. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | robertsonengineering.co.nz robertsonisuzu.co.nz robertsonspharmacy.co.nz mcelroys.co.nz dmlaw.co.nz |
These are the websites that fall into the same category as robertsonslaw.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: nginx/1.13.5 Date: Thu, 07 Dec 2017 05:44:52 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive X-Powered-By: PHP/5.6.31 Set-Cookie: PHPSESSID=3qu6dd9htajj3ui1gqctg4bj77; path=/ Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1862 mistypes, associated with robertsonslaw.co.nz:
If you are curious about what TLD extensions could also match the domain name of robertsonslaw.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: