Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Home - Rocky Mountain Institute | Search engines recommend title length of around 50-60 characters. The length of this title is 31. |
| Meta description | Nonprofit research and educational foundation aiming to foster efficient and sustainable use of resources. Founded by Amory and Hunter Lovins. Research areas are energy, transportation, green development, climate change, water, economic renewal, corporate sustainability, and security. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 285 characters. |
| Load time | 1.9395 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 330 430, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Quantcast global | 311 398 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
| Total links on homepage | We found 98 links | This is a normal amount of links. |
| Number of backlinks | Around 2 114 | If even half of these are high quality, it speaks volumes of the website's worth. |
| Page HTML size | 65.1KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 52.6.19.64. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Society Issues Environment Sustainable Development Organizations Science Environment Research Groups and Centers Science Social Sciences Economics Environmental Economics Society Issues Environment Organizations Policy Institutes |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | utilitydive.com greentechmedia.com greenbiz.com energy-storage.news energystorage.org |
These are the websites that fall into the same category as rmi.org, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 3:04 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 122 335 211 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: nginx Date: Wed, 21 Jun 2017 21:41:08 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive X-Powered-By: PHP/7.0.20 X-Pingback: /xmlrpc.php Link: <https://rmi.org/wp-json/>; rel="https://api.w.org/", <https://rmi.org/>; rel=shortlink Set-Cookie: wfvt_78203285=594ae7f3c7259; expires=Wed, 21-Jun-2017 22:11:07 GMT; Max-Age=1800; path=/; HttpOnly Vary: Accept-Encoding Cache-Control: max-age=0 Expires: Wed, 21 Jun 2017 21:41:07 GMT X-Powered-By: PleskLin X-UA-Compatible: IE=Edge,chrome=1 |
| WHOIS information |
|---|
Domain Name: RMI.ORG Registry Domain ID: D987784-LROR Registrar WHOIS Server: Registrar URL: http://www.networksolutions.com Updated Date: 2016-02-13T15:30:16Z Creation Date: 1993-02-19T05:00:00Z Registry Expiry Date: 2018-02-20T05:00:00Z Registrar Registration Expiration Date: Registrar: Network Solutions, LLC Registrar IANA ID: 2 Registrar Abuse Contact Email: Registrar Abuse Contact Phone: Reseller: Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited Registry Registrant ID: C2451929-LROR Registrant Name: ROCKY MOUNTAIN INSTITUTE Registrant Organization: ROCKY MOUNTAIN INSTITUTE Registrant Street: 1820 FOLSOM ST Registrant City: Boulder Registrant State/Province: CO Registrant Postal Code: 80302-5703 Registrant Country: US Registrant Phone: +1.9709277314 Registrant Phone Ext: Registrant Fax: +1.231231234 Registrant Fax Ext: Registrant Email: Registry Admin ID: C2503551-LROR Admin Name: Betsy ** Leach Admin Organization: Admin Street: 22830 Two Rivers Road Admin City: Basalt Admin State/Province: CO Admin Postal Code: 80302 Admin Country: US Admin Phone: +1.9709277314 Admin Phone Ext: Admin Fax: Admin Fax Ext: Admin Email: Registry Tech ID: C2503551-LROR Tech Name: Betsy ** Leach Tech Organization: Tech Street: 22830 Two Rivers Road Tech City: Basalt Tech State/Province: CO Tech Postal Code: 80302 Tech Country: US Tech Phone: +1.9709277314 Tech Phone Ext: Tech Fax: Tech Fax Ext: Tech Email: Name Server: NS49.WORLDNIC.COM Name Server: NS50.WORLDNIC.COM DNSSEC: unsigned URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/ >>> Last update of WHOIS database: 2017-05-02T22:51:29Z <<< For more information on Whois status codes, please visit https://icann.org/epp Access to Public Interest Registry WHOIS information is provided to assist persons in determining the contents of a domain name registration record in the Public Interest Registry registry database. The data in this record is provided by Public Interest Registry for informational purposes only, and Public Interest Registry does not guarantee its accuracy. This service is intended only for query-based access. You agree that you will use this data only for lawful purposes and that, under no circumstances will you use this data to: (a) allow, enable, or otherwise support the transmission by e-mail, telephone, or facsimile of mass unsolicited, commercial advertising or solicitations to entities other than the data recipient's own existing customers; or (b) enable high volume, automated, electronic processes that send queries or data to the systems of Registry Operator, a Registrar, or Afilias except as reasonably necessary to register domain names or modify existing registrations. All rights reserved. Public Interest Registry reserves the right to modify these terms at any time. By submitting this query, you agree to abide by this policy. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1377 mistypes, associated with rmi.org:
If you are curious about what TLD extensions could also match the domain name of rmi.org well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: