Site Performance and Stats
In Detail

Website Performance – The Geeky Part

What, all that information was not enough? You want... more? Right, then. You asked for it.

retrochick.co.uk In Detail

As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.

Website load speed analysis

• The homepage takes approximately 2.2144 seconds to load. How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways!
• The HTML of the website weighs in at around 112.1 kilobytes. We don't think 112.1 KBs is something to worry about.
• There are at least 21 images on the homepage of this website. We are glad to say that such an amount should not impact the load speed of the website. Great result!
• We've counted at least 86 server requests before the homepage was fully loaded. Oh my, this needs to be worked on. The more server requests are made, the longer it takes to load the page. Not a good result by any measure.

Alexa ranking in-depth

With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.

• retrochick.co.uk takes up 960 308 place globally, according to Alexa. We made sure to update this information on 2016-11-15.
• Compare the current rank to all-time best of 207 647, which this website enjoyed on 2014-01-01.
• Over the last three months, the position has changed by 6197.
• On the other end of the scale, the worst rank ever was 992 212, rated on 2016-05-21. Compare that to the current rank to see a marked improvement, even if of debatable importance.
• Given all the numbers, the average Global rank is at 502 085.

Detailed Host Server Information

Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.

• The website's server IP address is 104.28.14.9.
• The physical server is in the city of San Francisco, California, United States. The zip code is 94107.
• Server appears to be online.

HTTP header and WHOIS information

Let's see what technical information we've managed to gather:

HTTP/1.1 301 Moved Permanently
Date: Tue, 24 May 2016 13:31:15 GMT
Content-Type: text/html; charset=UTF-8
Transfer-Encoding: chunked
Connection: keep-alive
Set-Cookie: __cfduid=ded4708a0d9ac6e5605c02875bff5fb371464096674; expires=Wed, 24-May-17 13:31:14 GMT; path=/; domain=.retrochick.co.uk; HttpOnly
X-Clacks-Overhead: GNU Terry Pratchett
X-Powered-By: W3 Total Cache/0.9.4.1
Vary: Accept-Encoding,User-Agent
Location: http://www.retrochick.co.uk/
Cache-Control: max-age=3600
Expires: Tue, 24 May 2016 14:31:14 GMT
Server: cloudflare-nginx
CF-RAY: 2a811b596a18228e-LAX

HTTP/1.1 200 OK
Date: Tue, 24 May 2016 13:31:16 GMT
Content-Type: text/html; charset=UTF-8
Transfer-Encoding: chunked
Connection: keep-alive
Set-Cookie: __cfduid=daa9a26d5ce677a0ae410f88f516e5b871464096675; expires=Wed, 24-May-17 13:31:15 GMT; path=/; domain=.retrochick.co.uk; HttpOnly
Vary: Accept-Encoding,Cookie
Last-Modified: Tue, 24 May 2016 12:35:35 GMT
Cache-Control: max-age=259
Expires: Tue, 24 May 2016 13:35:35 GMT
X-Pingback: http://www.retrochick.co.uk/xmlrpc.php
X-Powered-By: W3 Total Cache/0.9.4.1
Server: cloudflare-nginx
CF-RAY: 2a811b5f6b11228e-LAX

Domain name:



 retrochick.co.uk


Registrant:



 Gemma Seager


Registrant type:



 UK Individual


Registrant's address:



 The registrant is a non-trading individual who has opted to have their



 address omitted from the WHOIS service.


Data validation:



 Nominet was able to match the registrant's name and address against a 3rd party data source on 19-Dec-2012


Registrar:



 Fasthosts Internet Ltd [Tag = LIVEDOMAINS]



 URL: http://www.fasthosts.co.uk


Relevant dates:



 Registered on: 28-Nov-2007



 Expiry date:
28-Nov-2016



 Last updated:
29-Oct-2015


Registration status:



 Registered until expiry date.


Name servers:



 amy.ns.cloudflare.com



 mark.ns.cloudflare.com


WHOIS lookup made at 14:31:26 24-May-2016
--
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