Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Digital Marketing for Local Business ReachLocal | Search engines recommend title length of around 50-60 characters. The length of this title is 47. |
| Meta description | ReachLocal offers a total digital marketing system for local businesses to help them get more customers online. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 111 characters. |
| Keywords | reachlocal, online advertising, online marketing, online business, internet marketing, small business marketing, small business advertising, sem, search engine marketing, seo, search engine optimization, geo fencing, website tracking, local business, local marketing, lead capturing, mobile marketing, mobile advertising | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 3.6763 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 976 237, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 76 links | This is a normal amount of links. |
| Number of backlinks | Around 71 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 68.3KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 50.112.103.57. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Boardman, Oregon, United States. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | reachlocal.ca reachlocalindia.com reachlocal.co.jp |
These are the websites that fall into the same category as reachlocal.com.au, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 8:45 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Server: nginx Content-Type: text/html; charset=UTF-8 Location: https://www.reachlocal.com/au/en/ X-Request-ID: v-897c7eb4-4e3b-11e6-9548-22000aeb057c X-AH-Environment: prod Vary: Accept-Encoding Transfer-Encoding: chunked Date: Wed, 20 Jul 2016 05:47:00 GMT X-Varnish: 1248750618 1248635111 Age: 791 Via: 1.1 varnish Connection: keep-alive X-Cache: HIT X-Cache-Hits: 1 HTTP/1.1 301 Moved Permanently Age: 0 Cache-Control: no-cache, must-revalidate, post-check=0, pre-check=0 Content-Type: text/html; charset=UTF-8 Date: Wed, 20 Jul 2016 05:47:02 GMT Expires: Sun, 19 Nov 1978 05:00:00 GMT Location: https://www.reachlocal.com/au/en Server: nginx Set-Cookie: Drupal.visitor.override=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; Max-Age=0; path=/ Set-Cookie: Drupal.visitor.country=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; Max-Age=0; path=/ Set-Cookie: Drupal.visitor.language=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; Max-Age=0; path=/ Set-Cookie: Drupal.visitor.override=2; expires=Thu, 20-Jul-2017 05:47:02 GMT; Max-Age=31536000; path=/ Set-Cookie: Drupal.visitor.country=au; expires=Thu, 20-Jul-2017 05:47:02 GMT; Max-Age=31536000; path=/ Set-Cookie: Drupal.visitor.language=en; expires=Thu, 20-Jul-2017 05:47:02 GMT; Max-Age=31536000; path=/ Vary: Accept-Encoding Via: 1.1 varnish X-AH-Environment: prod X-Cache: MISS X-Content-Type-Options: nosniff X-Drupal-Cache: MISS X-Request-ID: v-62000930-4e3d-11e6-bb28-22000aeb057c X-Varnish: 1248750987 Content-Length: 0 Connection: keep-alive HTTP/1.1 200 OK Age: 9733 Cache-Control: public, max-age=21600 Content-Language: en-au Content-Type: text/html; charset=utf-8 Date: Wed, 20 Jul 2016 05:47:02 GMT Etag: "1468983649-1" Expires: Sun, 19 Nov 1978 05:00:00 GMT Last-Modified: Wed, 20 Jul 2016 03:00:49 GMT Link: <https://www.reachlocal.com/au/en>; rel="canonical",<https://www.reachlocal.com/au/en>; rel="shortlink" Server: nginx Vary: Cookie,Accept-Encoding Via: 1.1 varnish X-AH-Environment: prod X-Cache: HIT X-Cache-Hits: 65 X-Drupal-Cache: HIT X-Generator: Drupal 7 (http://drupal.org) X-Request-ID: v-b8dbd1f6-4e26-11e6-85df-22000aeb057c X-Varnish: 1248751051 1247175093 transfer-encoding: chunked Connection: keep-alive |
| WHOIS information |
|---|
Domain Name: reachlocal.com.au Last Modified: 20-Jan-2015 00:51:15 UTC Status: ok Registrar Name: NetRegistry Registrant: REACHLOCAL AUSTRALIA PTY LTD Registrant ID: ABN 62 122 612 962 Eligibility Type: Company Registrant Contact ID: REAC1901 Registrant Contact Name: Reachlocal Australia Registrant Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Tech Contact ID: REAC1901 Tech Contact Name: Reachlocal Australia Tech Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Name Server: dns-01.reachlocal.com.au Name Server IP: 119.27.51.231 Name Server: dns-02.reachlocal.com.au Name Server IP: 119.27.51.232 DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1764 mistypes, associated with reachlocal.com.au:
If you are curious about what TLD extensions could also match the domain name of reachlocal.com.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: