Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | NZ Public Holidays 2016 | Search engines recommend title length of around 50-60 characters. The length of this title is 23. |
Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
Keywords | nz,NZ,public,stat,statutory,school holidays,holidays,daylight saving, daylight savings, anniversary holidays, dates, 2016, 2017, 2018, 2019, 2020 | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 0.8873 seconds on average | Website load speed is pretty fast. |
Alexa global | 338 451, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 16 links | This is a normal amount of links. |
Number of backlinks | Around 22 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 27.5KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
Website server | Server appears to be online. The IP address for the server is 208.113.160.36 (DreamHost). | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
Domain overview | Registered on 2012-03-08 05:32:57 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain publicholiday.co.nz is registered at Umbrellar Limited t/a Domain Agent |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Related websites | publicholidays.co.nz tapeka.com www.govt.nz employment.govt.nz lovenewzealand.net.nz |
These are the websites that fall into the same category as publicholiday.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 1:52 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 302 Found Date: Sat, 21 May 2016 09:21:31 GMT Server: Apache Location: http://publicholiday.co.nz/nz-public-holidays-2016.html Vary: Accept-Encoding Content-Length: 239 Content-Type: text/html; charset=iso-8859-1 HTTP/1.1 200 OK Date: Sat, 21 May 2016 09:21:31 GMT Server: Apache Vary: Accept-Encoding Transfer-Encoding: chunked Content-Type: text/html |
WHOIS information |
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% NZRS Limited % Users confirm on submission their agreement to all published Terms % version: 5.00 query_datetime: 2016-05-21T21:21:34+12:00 domain_name: publicholiday.co.nz query_status: 200 Active domain_dateregistered: 2012-03-08T18:32:57+13:00 domain_datebilleduntil: 2018-03-08T18:32:57+13:00 domain_datelastmodified: 2015-02-24T17:14:35+13:00 domain_delegaterequested: yes domain_signed: no % registrar_name: Umbrellar Limited t/a Domain Agent registrar_address1: PO Box 302829 registrar_address2: North Harbour registrar_city: Auckland registrar_postalcode: 0751 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 9619550 registrar_fax: +64 3 3516705 registrar_email: [email protected] % registrant_contact_name: Morgan Nichol registrant_contact_address1: PO Box 68-323 registrant_contact_address2: Newton registrant_contact_city: Auckland registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 21 1204727 registrant_contact_email: [email protected] % admin_contact_name: Morgan Nichol admin_contact_address1: PO Box 68-323 admin_contact_address2: Newton admin_contact_city: Auckland admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 21 1204727 admin_contact_email: [email protected] % technical_contact_name: Morgan Nichol technical_contact_address1: PO Box 68-323 technical_contact_address2: Newton technical_contact_city: Auckland technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 21 1204727 technical_contact_email: [email protected] % ns_name_01: ns1.dreamhost.com ns_name_02: ns2.dreamhost.com ns_name_03: ns3.dreamhost.com % % Users are advised that the following activities are strictly forbidden. % % Using multiple WHOIS queries, or using the output of multiple WHOIS % queries in conjunction with any other facility or service, to enable % or effect a download of part or all of the .nz Register. % % Using any information contained in the WHOIS query output to attempt a % targeted contact campaign with any person, or any organisation, using any % medium. % % A breach of these conditions will be treated as a breach of the .nz Policies % and Procedures. Sanctions in line with those specified in the policies and % procedures at www.dnc.org.nz may result from any breach. % % Copyright InternetNZ |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1757 mistypes, associated with publicholiday.co.nz:
If you are curious about what TLD extensions could also match the domain name of publicholiday.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: