Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Principals | Seriously Imaginative Branding | Search engines recommend title length of around 50-60 characters. The length of this title is 43. |
| Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
| Keywords | Principals New Zealand, New Zealand, Auckland, Principals Agency, principals brand, principals brand, principalsbrand.co.nz, principals brand strategy, principals branding, principles, Principals design agency, advertising, architecture brand, authentic brand, authentic brand index, brand, brand activation, brand activation agency, brand advertising agency, brand agency auckland, brand Auckland, brand agency awards, brand agency new zealand, brand agency auckland , brand architecture, brand architecture definition, brand architecture models, brand architecture strategy, brand strategy sydney, brand authenticity, brand awards, brand building, brand channel, brand communications, brand consultancy, brand creation, brand design, brand development, brand engagement, brand experience agency, brand guardianship, brand guidelines, brand idea, brand identity, brand identity design, brand image, brand language, brand logo, brand loyalty, brand marketing agency, brand measurement, brand messaging, brand name, brand personality, brand positioning strategy, brand roll out, brand strategy, brand strategy agency, brand strategy development, brand tone of voice, brand value, brand values, brandhub, brandspace, Branding, branding agency, branding and design agencies, branding and design agency, branding awards, branding company, branding consultant, branding design, branding experts, branding firms, branding in social media, branding in the digital age, branding services, branding tools, business strategy, communications, community management, company branding, corporate brand, corporate brand agency, corporate branding, creating brand identity, creative & design services, creative branding, design, digital behaviour, digital brand agency, digital brand design, digital brand identity, digital brand strategy, digital branding, digital study, digital trends, Education branding, endorsed brand architecture, marketing strategy, finance branding, Financial services branding, future of brand, global brand agency, global branding, global brands, Government branding, graphic design, GWS brand, house of brands architecture, how to brand a company, identity, Insurance branding, internal brand engagement, internal branding, language, Law firm branding, luxury brand agency, marketing, marketing agency, marketing branding, marketing with social media, Media branding, monolithic brand architecture, most awarded branding agency, new brand, new brand agency, new branding, online brand guidelines, online brand management, online brand strategy, online consumer behaviour, online strategy, positioning, Professional services branding, rebrand, rebrand awards, rebranding, retail branding, media brand, social media branding, social media communication strategy, social media for branding, social media guidelines, social media identity, social media marketing strategy, social media strategy, social media strategy, sport branding, strategy, Technology branding, Telco branding, Telecommunications brand, tone of voice, top branding agency, University branding, visual identity, what is branding, online brand guidelines, law firm branding, digital pulse, Westpac, Harrison Grierson, QBE, Bell Tea, | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 2.6137 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 12 437 777, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 61 links | This is a normal amount of links. |
| Number of backlinks | Around 7 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 31.8KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 110.232.116.42. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | principlesagency.co.uk principals.com.au qbrandagency.com marque.co.nz littlegiant.co.nz |
These are the websites that fall into the same category as principalsbrand.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 1:09 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: rackcorp/3.1 Date: Wed, 08 Nov 2017 19:09:12 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding X-Pingback: http://www.principalsbrand.co.nz/xmlrpc.php Link: <http://www.principalsbrand.co.nz/wp-json/>; rel="https://api.w.org/" Link: <http://www.principalsbrand.co.nz/>; rel=shortlink |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1740 mistypes, associated with principalsbrand.co.nz:
If you are curious about what TLD extensions could also match the domain name of principalsbrand.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: