Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
---|---|---|
Website meta title | Powerswitch | Search engines recommend title length of around 50-60 characters. The length of this title is 11. |
Meta description | Paying too much for your gas and electricity? Compare, switch and save! Your free & independent guide from Consumer NZ. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 123 characters. |
Load time | 5.216 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 809 166, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 30 links | This is a normal amount of links. |
Number of backlinks | Around 58 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 24.4KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 122.252.184.185. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Related websites | switchme.co.nz whatsmynumber.org.nz flickelectric.co.nz glimp.co.nz powershop.co.nz |
These are the websites that fall into the same category as powerswitch.org.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 5:44 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Server: nginx/1.4.6 (Ubuntu) Date: Wed, 31 May 2017 00:58:33 GMT Content-Type: text/html; charset=utf-8 Content-Length: 25001 Connection: keep-alive X-DNS-Prefetch-Control: off X-Frame-Options: SAMEORIGIN X-Download-Options: noopen X-Content-Type-Options: nosniff X-XSS-Protection: 1; mode=block ETag: W/"61a9-VivqslCqMisUz4N/IWj4dQ" Set-Cookie: session=YnZntckfgjQ5OnTsXDBAHg.IW-GqlHyIxcsrL0upg2cNqV79iLL7yEi68KQdYoMiUXfGUUzHiP21sfBqoXtpYX2yQOEDxxTUXWRYxTz3HeibQ.1496192313405.86400000.fMAd5KY54hjHVMF4r48gFKlxspzZgEAtZP18Dq1bpuA; path=/; expires=Thu, 01 Jun 2017 00:58:34 GMT; httponly Vary: Accept-Encoding |
WHOIS information |
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version: 7.40 query_datetime: 2017-07-05T00:46:49+12:00 domain_name: powerswitch.org.nz query_status: 200 Active domain_dateregistered: 2001-07-02T00:00:00+12:00 domain_datebilleduntil: 2018-06-02T00:00:00+12:00 domain_datelastmodified: 2017-05-01T08:31:42+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Melbourne IT Limited registrar_address1: Level 2 registrar_address2: 120 King Street registrar_city: Melbourne registrar_province: Victoria registrar_postalcode: 3000 registrar_country: AU (AUSTRALIA) registrar_phone: +61 3 8624 2300 registrar_fax: +61 3 8624 2499 registrar_email: registrant_contact_name: Consumers Institute of New Zealand Inc registrant_contact_address1: Private Bag 6996 registrant_contact_address2: Te Aro registrant_contact_city: WELLINGTON registrant_contact_province: WELLINGTON registrant_contact_postalcode: 0000 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 43847963 registrant_contact_fax: +64 43858752 registrant_contact_email: admin_contact_name: Scott Feehan admin_contact_address1: Private Bag 6996 admin_contact_address2: Te Aro admin_contact_city: WELLINGTON admin_contact_province: WELLINGTON admin_contact_postalcode: 0000 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 43847963 admin_contact_fax: +64 43858752 admin_contact_email: technical_contact_name: DTS Technical technical_contact_address1: PO BOX 40623 technical_contact_address2: Lower Hutt technical_contact_city: Upper Hutt technical_contact_province: Upper Hutt technical_contact_postalcode: 0000 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 49180169 technical_contact_email: ns_name_01: ns1.dts.net.nz ns_name_02: ns2.dts.net.nz ns_name_03: ns3.dts.net.nz |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1836 mistypes, associated with powerswitch.org.nz:
If you are curious about what TLD extensions could also match the domain name of powerswitch.org.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: