Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Particuliers - La Poste | Search engines recommend title length of around 50-60 characters. The length of this title is 23. |
| Meta description | Présentation des prestations en matière de transport de lettres et de colis. Présentation des activités banquaires. Informations pour la clientèle privée et commerciale. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 169 characters. |
| Load time | 0.8401 seconds on average | Website load speed is pretty fast. |
| Alexa global | 970 545, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Quantcast global | 103 352 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 243 links | This is a normal amount of links. |
| Number of backlinks | Around 382 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 150.9KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 194.41.184.148. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | World Français Régional Europe Suisse Commerce et économie Transport et logistique World Français Société Institutions et administrations Organismes connexes Service postal |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | posta.ch swisspost.ch aubergedelaposte.ch lopesmikael.com e-commerce-report.ch |
These are the websites that fall into the same category as poste.ch, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 2 583 342 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Mon, 12 Jun 2017 19:27:04 GMT Server: Delivery1 Set-Cookie: ittrksessid=4d15d875.551c84dd88035; path=/ Strict-Transport-Security: max-age=15552000 Cache-Control: max-age=1800 Content-Type: text/html; charset=utf-8 Expires: Mon, 12 Jun 2017 19:49:29 GMT Vary: Accept-Encoding Content-Security-Policy: frame-ancestors *.pnet.ch *.post.ch X-UA-Compatible: IE=Edge X-XSS-Protection: 1; mode=block X-Frame-Options: SAMEORIGIN X-Varnish: 1972500887 1972484318 Age: 455 Content-Length: 154310 |
| WHOIS information |
|---|
The number of requests per client per time interval is restricted. You have exceeded this limit. Please wait a moment and try again. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1632 mistypes, associated with poste.ch:
If you are curious about what TLD extensions could also match the domain name of poste.ch well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: