Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Distance Learning Courses and Adult Education - The Open University | Search engines recommend title length of around 50-60 characters. The length of this title is 67. |
| Meta description | A university offering courses by the distance learning method. Information includes details of courses offered, teaching methods and access to course resources. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 160 characters. |
| Keywords | open university, distance, learning, study, employee development, research, course, qualification, uni | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 0.3387 seconds on average | Website load speed is pretty fast. |
| Alexa global | 10 033, as last updated | According to Alexa, the website is frequently visited and is very popular. |
| Quantcast global | 41 285 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 70 links | This is a normal amount of links. |
| Number of backlinks | Around 9 355 | If even half of these are high quality, it speaks volumes of the website's worth. |
| Page HTML size | 32.2KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 137.108.198.32. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Reference Education Distance Learning Online Courses E-learning Portals Reference Education Colleges and Universities Europe United Kingdom Open University Reference Education Distance Learning Institutions United Kingdom |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | openuniversity.edu open.edu ucas.com ed.ac.uk distancelearningportal.com |
These are the websites that fall into the same category as open.ac.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 5:39 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 178 756 450 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Thu, 08 Jun 2017 08:28:18 GMT Server: Apache Last-Modified: Fri, 17 Mar 2017 11:43:29 GMT Accept-Ranges: bytes Content-Length: 32557 Cneonction: close Content-Type: text/html |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1139 mistypes, associated with open.ac.uk:
If you are curious about what TLD extensions could also match the domain name of open.ac.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: