Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Online New Zealand Web Design and Marketing - Home | Search engines recommend title length of around 50-60 characters. The length of this title is 50. |
| Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
| Keywords | website design, web design, internet marketing, web promotion, e-commerce sites, content management systems, seo, mobile websites, search engine optimisation, auckland, wellington, marlborough, christchurch, New Zealand | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 4.5209 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 955 208, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 33 links | This is a normal amount of links. |
| Number of backlinks | Around 24 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 20.8KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 103.63.26.138. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | pictonhotel.com |
These are the websites that fall into the same category as olnz.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Thu, 29 Jun 2017 14:59:05 GMT Server: Apache X-Powered-By: PHP/5.4.38 Expires: Mon, 1 Jan 2001 00:00:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Set-Cookie: c0fd3dc91b9c091e9416c0eb13321479=efa7c9f6a02757ea187a7fc7cb915852; path=/; HttpOnly Last-Modified: Thu, 29 Jun 2017 14:59:06 GMT Vary: Accept-Encoding,User-Agent Content-Length: 21305 Content-Type: text/html; charset=utf-8 |
| WHOIS information |
|---|
version: 8.0 query_datetime: 2017-07-07T16:29:20+12:00 domain_name: olnz.co.nz query_status: 200 Active domain_dateregistered: 2008-01-24T13:18:18+13:00 domain_datebilleduntil: 2018-01-24T13:18:18+13:00 domain_datelastmodified: 2017-01-24T12:00:30+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: 1st Domains registrar_address1: P O Box 1520 registrar_address2: Christchurch Mail Centre registrar_city: Christchurch registrar_province: Canterbury registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 962 9520 registrar_fax: +64 3 962 9513 registrar_email: registrant_contact_name: Channel Ten TV registrant_contact_address1: Vickery Street registrant_contact_address2: Kaiapoi registrant_contact_city: Canterbury registrant_contact_postalcode: 7630 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 3 327 0478 registrant_contact_email: admin_contact_name: Online NZ admin_contact_address1: 2 Vickery Street admin_contact_address2: Kaiapoi admin_contact_city: Canterbury admin_contact_postalcode: 7630 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 3 327 0478 admin_contact_email: technical_contact_name: Online NZ technical_contact_address1: Vickery Street technical_contact_address2: Kaiapoi technical_contact_city: Canterbury technical_contact_postalcode: 7630 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 3 3270478 technical_contact_email: ns_name_01: ns1.hostnz.net ns_name_02: ns2.hostnz.net |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 767 mistypes, associated with olnz.co.nz:
If you are curious about what TLD extensions could also match the domain name of olnz.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: