Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | OBI - Ihr Baumarkt! Jetzt auch mit dem OBI Online-Shop für Sie | Search engines recommend title length of around 50-60 characters. The length of this title is 67. |
| Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
| Load time | 0.8132 seconds on average | Website load speed is pretty fast. |
| Alexa global | 62 225, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
| Total links on homepage | We found 462 links | Honestly, this is a strange amount of links for a homepage. |
| Number of backlinks | Around 10 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 134.7KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 84.17.171.232. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | hornbach.at lagerhaus.at conrad.at xxxlutz.at wogibtswas.at |
These are the websites that fall into the same category as obi.at, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 4:42 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Date: Sat, 12 Mar 2016 06:17:19 GMT Server: Apache Location: http://www.obi.at/ Content-Length: 226 Content-Type: text/html; charset=iso-8859-1 HTTP/1.1 301 Moved Permanently Date: Sat, 12 Mar 2016 06:17:20 GMT Server: Apache Location: http://www.obi.at/decom/home.html Content-Length: 241 Content-Type: text/html; charset=iso-8859-1 HTTP/1.1 200 OK Date: Sat, 12 Mar 2016 06:17:20 GMT Server: Apache X-Request-Id: 02ab7e13df3e4b20990d88748e236d02 Content-Type: text/html; charset=utf-8 Content-Length: 158809 ETag: W/"26c59-XXao1dZqS41sOoP4ZnYp3g" Set-Cookie: i18next=at; Path=/ Set-Cookie: JSESSIONID=E2407588E4998398AD2B57D5EC2CB96D.APCPHYBOWS2; Path=/; HttpOnly Set-Cookie: obi_storeid=049; Expires=Sun, 12-Mar-2017 06:17:20 GMT; Path=/ Set-Cookie: device=desktop; Max-Age=86400; Path=/; Expires=Sun, 13 Mar 2016 06:17:20 GMT Set-Cookie: device_backend=desktop; Max-Age=86400; Path=/; Expires=Sun, 13 Mar 2016 06:17:20 GMT Vary: Accept-Encoding,User-Agent X-XSS-Protection: 1; mode=block X-Content-Type-Options: nosniff |
| WHOIS information |
|---|
% Copyright (c)2016 by NIC.AT (1) % % Restricted rights. % % Except for agreed Internet operational purposes, no part of this % information may be reproduced, stored in a retrieval system, or % transmitted, in any form or by any means, electronic, mechanical, % recording, or otherwise, without prior permission of NIC.AT on behalf % of itself and/or the copyright holders. Any use of this material to % target advertising or similar activities is explicitly forbidden and % can be prosecuted. % % It is furthermore strictly forbidden to use the Whois-Database in such % a way that jeopardizes or could jeopardize the stability of the % technical systems of NIC.AT under any circumstances. In particular, % this includes any misuse of the Whois-Database and any use of the % Whois-Database which disturbs its operation. % % Should the user violate these points, NIC.AT reserves the right to % deactivate the Whois-Database entirely or partly for the user. % Moreover, the user shall be held liable for any and all damage % arising from a violation of these points. domain: obi.at registrant: OSTG9747041-NICAT admin-c: OSTG10605955-NICAT tech-c: PNDA10328560-NICAT nserver: dns01.pironet-ndh.com remarks: 195.94.88.254 nserver: dns02.pironet-ndh.com remarks: 194.64.31.3 nserver: dns03.pironet-ndh.com remarks: 195.94.90.10 changed: 20160211 14:58:34 source: AT-DOM personname: Andre Kotoll organization: OBI Smart Technologies GmbH street address: Industriestrasse 10 postal code: 42929 city: Wermelskirchen country: Germany phone: +492196762544 fax-no: +492196761932 e-mail: [email protected] nic-hdl: OSTG9747041-NICAT changed: 20140818 15:26:22 source: AT-DOM personname: Andre Kotoll organization: OBI Smart Technologies GmbH street address: Industriestrasse 10 postal code: 42929 city: Wermelskirchen country: Germany phone: +492196762544 fax-no: +492196761932 e-mail: [email protected] nic-hdl: OSTG10605955-NICAT changed: 20160211 14:58:28 source: AT-DOM personname: Andreas Mueller organization: PIRONET NDH Datacenter AG & Co. KG street address: Von-der-Wettern-Strasse 27 postal code: 51149 city: Koeln country: Germany phone: +4922039353030 fax-no: +4922039353090 e-mail: [email protected] nic-hdl: PNDA10328560-NICAT changed: 20160211 14:58:30 source: AT-DOM |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 944 mistypes, associated with obi.at:
If you are curious about what TLD extensions could also match the domain name of obi.at well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: