Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | New Zealand Film Commission | | Search engines recommend title length of around 50-60 characters. The length of this title is 29. |
| Meta description | Features information about feature films, short films, directors and producers. Also includes details how the commission can assist New Zealand film-makers. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 156 characters. |
| Keywords | new zealand film commission, movies, premiere, feature films, short films, new zealand films, nz film, new zealand short films, film makers, films, nz short films, film, new movies, new zealand feature films, nzfc, nz feature films, new Zealand, nz, film | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 1.1863 seconds on average | Website load speed is pretty fast. |
| Alexa global | 448 234, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 148 links | This is a normal amount of links. |
| Number of backlinks | Around 286 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 48.2KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 104.24.107.99. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand News and Media Film |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | nzonscreen.com nziff.co.nz filmnz.com nzvideos.org flicks.co.nz |
These are the websites that fall into the same category as nzfilm.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 1:36 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Wed, 21 Jun 2017 16:00:06 GMT Content-Type: text/html; charset=utf-8 Transfer-Encoding: chunked Connection: keep-alive Set-Cookie: __cfduid=d7cd4785232193fab250ddc7481b455b51498060806; expires=Thu, 21-Jun-18 16:00:06 GMT; path=/; domain=.nzfilm.co.nz; HttpOnly X-Powered-By: PHP/5.3.10-1ubuntu3.26 X-Drupal-Cache: HIT Content-Language: en X-Frame-Options: SAMEORIGIN Link: <http://www.nzfilm.co.nz/>; rel="canonical",<http://www.nzfilm.co.nz/>; rel="shortlink" Cache-Control: public, max-age=0 Expires: Sun, 19 Nov 1978 05:00:00 GMT Vary: Cookie,Accept-Encoding Last-Modified: Wed, 21 Jun 2017 15:32:06 GMT Server: cloudflare-nginx CF-RAY: 37282dc5879d2360-FRA |
| WHOIS information |
|---|
version: 8.0 query_datetime: 2017-07-11T14:24:45+12:00 domain_name: nzfilm.co.nz query_status: 200 Active domain_dateregistered: 1997-03-24T00:00:00+12:00 domain_datebilleduntil: 2018-01-01T00:00:00+13:00 domain_datelastmodified: 2016-12-30T10:50:05+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: Voyager t/a Actrix registrar_address1: Level 3, 86 Victoria Street registrar_city: Wellington registrar_province: Wellington registrar_postalcode: 6142 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 4 471 9900 registrar_fax: +64 4 473 5196 registrar_email: registrant_contact_name: New Zealand Film Commision registrant_contact_address1: PO Box 11-546 registrant_contact_city: Wellington registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 4 3827684 registrant_contact_fax: +64 4 3849719 registrant_contact_email: admin_contact_name: Jane Boekhoff admin_contact_address1: PO Box 11-546 admin_contact_city: Wellington admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 4 3827684 admin_contact_fax: +64 4 3849719 admin_contact_email: technical_contact_name: Actrix DNS Team technical_contact_address1: Level 3, 86 Victoria Street technical_contact_address2: PO Box 11-410 technical_contact_city: Wellington technical_contact_province: Wellington technical_contact_postalcode: 6142 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 4 4719900 technical_contact_fax: +64 4 4735196 technical_contact_email: ns_name_01: cruz.ns.cloudflare.com ns_name_02: tony.ns.cloudflare.com |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1300 mistypes, associated with nzfilm.co.nz:
If you are curious about what TLD extensions could also match the domain name of nzfilm.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: