Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | New Zealand Specialty Coffee Association | Search engines recommend title length of around 50-60 characters. The length of this title is 40. |
| Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
| Load time | 2.6308 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 873 825, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 39 links | This is a normal amount of links. |
| Number of backlinks | Around 30 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 16.8KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 119.47.118.65. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | thecoffeeworkshop.co.nz coffeeawards.co.nz ozonecoffee.co.nz scaeuk.com worldcuptasters.org |
These are the websites that fall into the same category as nzcra.org.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: nginx Date: Sat, 23 Sep 2017 08:55:22 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Link: <http://nzcra.org.nz/wp-json/>; rel="https://api.w.org/" Set-Cookie: PHPSESSID=id0gj47ct9a9ci07rto31fhhv1; path=/ Set-Cookie: wfvt_167620298=59c62179f221a; expires=Sat, 23-Sep-2017 09:25:21 GMT; Max-Age=1800; path=/; httponly X-Powered-By: PleskLin |
| WHOIS information |
|---|
version: 8.0 query_datetime: 2017-09-23T19:57:16+12:00 domain_name: nzcra.org.nz query_status: 200 Active domain_dateregistered: 2006-02-15T16:38:35+13:00 domain_datebilleduntil: 2018-02-15T16:38:35+13:00 domain_datelastmodified: 2017-02-20T10:47:37+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: Umbrellar Limited t/a Domain Agent registrar_address1: PO Box 302829 registrar_address2: North Harbour registrar_city: Auckland registrar_postalcode: 0751 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 9619550 registrar_fax: +64 3 3516705 registrar_email: registrant_contact_name: New Zealand Coffee Roasters Assn registrant_contact_address1: 29 Freyberg St registrant_contact_address2: Lyall Bay registrant_contact_city: Wellington registrant_contact_postalcode: 6001 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 21 415810 registrant_contact_email: admin_contact_name: Hatch admin_contact_address1: 29 Freyberg St admin_contact_address2: Lyall Bay admin_contact_city: Wellington admin_contact_postalcode: 6001 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 21 945307 admin_contact_email: technical_contact_name: Hatch technical_contact_address1: 29 Freyberg St technical_contact_address2: Lyall Bay technical_contact_city: Wellington technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 21 945307 technical_contact_email: ns_name_01: ns1.digitalocean.com ns_name_02: ns2.digitalocean.com ns_name_03: ns3.digitalocean.com |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1118 mistypes, associated with nzcra.org.nz:
If you are curious about what TLD extensions could also match the domain name of nzcra.org.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: