Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | New Zealand Blood Service | Search engines recommend title length of around 50-60 characters. The length of this title is 25. |
| Meta description | Blood bank in New Zealand. Provides organization mission statement, information for donors, contact details and collection locations. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 133 characters. |
| Load time | 6.0318 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 875 472, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 513 links | Honestly, this is a strange amount of links for a homepage. |
| Number of backlinks | Around 130 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 158.5KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 149.126.72.83. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Health Medicine Medical Specialties Hematology Blood Banks Regional Oceania New Zealand Health |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | acc.co.nz americasblood.org blood.co.uk bloodbook.com bloodtest.co.nz donateblood.com.au everybody.co.nz hdc.org.nz metservice.com natlib.govt.nz nzmaths.co.nz nzta.govt.nz seek.co.nz tki.org.nz trademe.co.nz volunteernow.org.nz |
These are the websites that fall into the same category as nzblood.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
| Also of interest | health.govt.nz immigration.govt.nz shopbop.com tfc.tv google.co.nz |
There is a good chance that the people interested in nzblood.co.nz find something of use on these websites, too. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 3:39 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK
Server: nginx
Date: Sat, 10 Jun 2017 05:25:12 GMT
Content-Type: text/html; charset=utf-8
Transfer-Encoding: chunked
Connection: keep-alive
X-Frame-Options: SAMEORIGIN
Set-Cookie: SECSESSID=5m7j1jb8h2mhl1h0pbacgrotq0; expires=Sat, 10-Jun-2017 09:25:12 GMT; Max-Age=14400; path=/; secure; HttpOnly
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: max-age=0, must-revalidate, no-transform, no-cache, no-store
Pragma: no-cache
Set-Cookie: SECSESSID=5m7j1jb8h2mhl1h0pbacgrotq0; expires=Sat, 10-Jun-2017 09:25:12 GMT; Max-Age=14400; path=/; secure; httponly
Vary: Accept-Encoding
X-Varnish: 310548283
Age: 0
Via: 1.1 varnish-v4
Accept-Ranges: bytes
Set-Cookie: visid_incap_168730=blStpwh0Rv2NfLcOJNDhQbiCO1kAAAAAQUIPAAAAAADJE8xqHtHz+wuSeT4XwkK0; expires=Sat, 09 Jun 2018 16:33:28 GMT; path=/; Domain=.nzblood.co.nz
Set-Cookie: incap_ses_472_168730=8UrXb6heW3CnwC1Q2OGMBriCO1kAAAAAS1q2EZctSKzpknz+UkUcLg==; path=/; Domain=.nzblood.co.nz
Set-Cookie: ___utmvmXEukzFI=KAyQvTANnxC; path=/; Max-Age=900
Set-Cookie: ___utmvaXEukzFI=kunDLgO; path=/; Max-Age=900
Set-Cookie: ___utmvbXEukzFI=PZL
XFgOOalG: ztP; path=/; Max-Age=900
X-Iinfo: 5-38281744-38281752 NNNN CT(288 647 0) RT(1497072309363 20) q(0 0 10 -1) r(24 27) U2
X-CDN: Incapsula |
| WHOIS information |
|---|
version: 7.40 query_datetime: 2017-07-05T16:10:39+12:00 domain_name: nzblood.co.nz query_status: 200 Active domain_dateregistered: 1998-08-13T00:00:00+12:00 domain_datebilleduntil: 2017-07-13T00:00:00+12:00 domain_datelastmodified: 2017-06-13T23:31:16+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: ProDNS registrar_address1: A division of Orcon Internet Limited registrar_address2: PO Box 302362 registrar_city: North Harbour registrar_province: Auckland registrar_postalcode: 1330 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 9 444-4414 registrar_fax: +64 9 444-4444 registrar_email: registrant_contact_name: New Zealand Blood Service registrant_contact_address1: 71 Great South Road registrant_contact_address2: PO Box 26611 registrant_contact_city: AUCKLAND registrant_contact_province: Epsom registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 5232879 registrant_contact_fax: +64 9 5235754 registrant_contact_email: tony. admin_contact_name: Tony Carpinter admin_contact_address1: 71 Great South Road admin_contact_address2: PO Box 26611 admin_contact_city: AUCKLAND admin_contact_province: Epsom admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 5232879 admin_contact_fax: +64 9 5235754 admin_contact_email: tony. technical_contact_name: DNS Admin Datacom Systems Limited technical_contact_address1: PO Box 6041 technical_contact_city: Auckland technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 303-1489 technical_contact_fax: +64 9 303-0317 technical_contact_email: ns_name_01: ns.datacom.co.nz ns_name_02: ns1.datacom.co.nz |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1495 mistypes, associated with nzblood.co.nz:
If you are curious about what TLD extensions could also match the domain name of nzblood.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: